1968: The Beginning-Our Original Company
PAJA was established in 1968 by Peter Allatt and Jennifer Allatt under the name of 'Boat Windows'. This small company was located in Advantage Road, Highett with the purpose of servicing the boating industry with the manufacturing of boat windows and windscreens. 'Boat Windows' continued for 16 years. During this time a demand became apparent for 'bubble w
indows' and the early forms of sunroofs, which were constructed with aluminium frames and acrylic glazing.
1984: Expansion
The 'Boat Windows' company was sold, and PAJA International Sales Pty. was established, to concentrate all efforts on the supply and sale of sunroofs and additional after-market accessories. PAJA established a sunroof import program sourcing product from U.S.A., South Africa and United Kingdom, to support sales in a rapidly expanding market. Sunroof sales increased beyond expectations, allowing PAJA to now safely claim to have been the largest distributor, with the largest range of sunroofs in Australasia.
1990: New Market
PAJA Automotive was established, as a separate division to PAJA International Sales, with the aim of distributing automotive 'hardparts' components. To fulfill this aim PAJA purchased 'The Carparts Co.' and set about establishing the 'Roadsafe' product brand and distributorship of 'Camelot' steering & suspension components. This programme was accepted with such enthusiasm by the automotive after-market that after just three years PAJA had expanded the range of products to have one of the most comprehensive in Australia, with the inclusion of driveshafts, disc brake pads, water pumps and belts. PAJA continued with this programme for 4 years. In 1994 it was decided to dispose of the 'hardparts' range and focus on other areas of sales.
1996: Further Expansion
In late 1995 PAJA was approached by TRW with the wish that PAJA would carry out distribution of TRW components. In March 1996, PAJA entered into a partnership with TRW Steering & Suspension Australia Ltd. for the wholesale distributorship of TRW's full range of steering & suspension components in the Australasian After market.
1996 also saw PAJA achieve accreditation to ISO9002, and become a Quality Endorsed Company.
1998: Growth
December 1998 saw TRW wishing to no longer participate in the aftermarket and concentrate their full efforts and resources on OE contracts. With the demise of TRW Steering & Suspension Australia Ltd. from aftermarket supply, PAJA established the 'O.E.M. Products' range of steering & suspension components. In an effort to ensure a premium after-market range was also still available, PAJA pursued importation of Japanese manufactured '555' product. With the O.E.M. Products and '555' ranging complimenting the existing range of TRW components PAJA's reputation as a steering & suspension specialist was established, with Australia's largest range of steering & suspension components.
2006: Paja Sold
At the start of 2006 Jennifer Allatt decided she wanted to Semi retire, as a result Paja was sold to Roadsafe, Paja's original steering and suspension range.
2007: Avenger 4x4 Australia
Avenger 4x4 Australia was stared to distribute Avenger 4x4 Accessories and AvengerTop Canopies which are increasingly becoming recognised brands in the 4x4 market.
2009 introduced the Avenger Mako TDS Winch by Kingone into the Australian market. With unprecedented performance and build quality and Backed by top honors in Australian 4WD Action's mega winch comparison: "Battle of the Winches" (Feb 2011), this winch range quickly became a favourite with 4WD enthusiasts.
