28/06/2024
This is probably the hardest post I have ever had to write, and I sit here with tears rolling down my face feeling a sadness I would never be able to describe – but here I go…..
12 years ago I sold the absolute love of my life, a fully restored 1977 Ford XC Falcon 351, 4 speed, to help fund a business I believed in before it started, v**e4life. I still vivedley recall my wife Anna saying “At our age? I will give you 6 months, and if it is losing money, then it closes”. For what it is worth I actually believe in my heart that she also wanted to start this business because we found a product that finally helped us quit smoking – va**ng.
I remember the openings of all our stores:
Thebarton – The week leading up to the opening, every time I was in the shower I would practice speaking to a smoker trying to be convert them into a v**er. It was all new technology at the time, I had limited retail experience, and I was already nervous this venture was going to fail.
Port Adelaide – Totally forgetting we had smoke alarms, the fire department were called twice. Needless to say we invested in thermal smoke alarms the following week
Salisbury – Our dear friends Mark and Debra volunteering their time to cook a bbq for everyone that attended that day
Geelong – This was the hangover opening. Stacks of vendors and the boys from Oz-E Liquid came to this opening, and it is a night I will never forget. Once the day was done, we just kept partying in the shop til all hours.
I also remember going to the opening of Juice Cartel (Bendio), Mister Devices (Newcastle), Clouded Visions (Perth), V**en (Adelaide), D&R (SA and VIC) and heading into a heap of other stores along the way. This is a community, this is our community, and boom………
12 years later and here we are – closed by a government whom have no understanding of our products, our industry and what we have to offer. Unfortunately they are more focused on some bu****it statement about being “World Leaders”, and we are mere victims of a political game for those parties that make back door deals regardless of the outcomes.
First and foremost we would like to thank you, our followers, our customers and loyal supporters of our industry. Without any of you this industry would have died many years ago.
Thanks to all vendors for being a huge part of our journey. Between all of us we managed to find support, guidance and friendship – this will never be lost nor forgotten.
Huge thank you to the team Oz-Eliquid - these lads have played a massive part in our growth, and we are honoured to have been able to support them during the journey. Louis - loves stealing huge as f**k business signs when on the p**s, Joe - has that gypsy pom dont f**k with me look and Liam - wears nice suits and looks pretty.
Finally – the team at v**e4life. This is what I said in our group vendor chat earlier tonight verbatim “The damage this is causing to us personally aside, it is absolutely gut wrenching having to lay off amazing staff from a successful business pulled from under your feet. My staff are so f**king busy today, yet are all still finding the time to break down and cry.....”
We close 4 shops and our website midnight 30th June 2024.
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