Open Booking

Home
Australia
Sydney, NSW
Open Booking

Marketing for small business in Travel Industry: Open-Booking features best practice marketing for independent vacation rental owners and managers.

Since more than 10 years we work with small and local business in tourism. We’re asked for advice and help in questions of digital marketing, customer relations and cost effectiveness. We love this work, as it helps small and local business to stay independent. During the last years it has been getting harder and harder for independent vacation rental owners to promote their business online. Indiv

idual vacation rental owners need diversified solutions for their online marketing – and Open Booking provide them.

06/07/2022

was neu ist, ist neu

Wird mal Zeit: Wir überarbeiten unsere Webseiten. Aktuell im Fokus: www.piazze.de, unsere schicke Italien Reiseseite. Wer Tipps hat: Bitte rüberschicken!

12/10/2016

That noise you can hear is self-management dying on Airbnb and vacation rentals

Its not about Airbnb only: The giant OTAs are not interested in self-managed Vacation Rentals. Owners have to become multi skilled property managers - or face, that they are getting a problem.

No matter how you cut it, this was a rough week for those who believe owner-managed vacation rentals are the future of ...

26/09/2016

Why Airbnb Is Terrible - Cracked Explains

SUBSCRIBE HERE: http://goo.gl/ITTCPW If you involve yourself with Airbnb in any way, you're killing us all. Thanks. CLICK HERE for our new series, WE'RE NOT ...

19/07/2016

Get a website that sells

Your new website will be a win-win-tool for your vacation rental business and your guests.

12/07/2016

11 Commandments for direct bookings

You are asking how to come to direct bookings – here are the 11 Commandments you should follow.

Golden rules, commandments - it does not matter how you call it: If direct bookings shall be generated, you need to follow the best practice for selling websites. The 11 Commandments give the essentials for a sucessfull selling website.

06/07/2016

Lessons for tour operators in the wake of - Tnooz

“Good luck, all the best!” - last words of Zerve, a formaly highly reputated cloud-based software to run tours and activity business. They'll close down. Hundreds of small businesses loose their online bookings, payment provider, call center, and primary distribution partner.
"In business, whether you are a tour operator, a hotelier, or a widget maker, it means not relying on a single provider for all your critical business services. But that’s exactly what happened with Zerve and it’s the reason why was so painful."

The failure of tours and activities speicalist Zerve has forced many small businesses to face the mistake of relying on a single service provider

04/07/2016

Please Let Them Book Direct!

Vacation rental owners and managers complain much about the power of the OTA's and the lack of direct bookings. Let's be honest: The lack of direct bookings are home made. You claim to be an independent owner? Act like one - and here is how you can do.

If you want to be an independent vacation rental owner act like one! Let people book direct and avoid the most common fears.

28/06/2016

How to compete with AirBnB, HomeAway & Co?

Developing a digital marketing strategy for direct bookings.

Developing a digital marketing strategy can be scary: How to compete the big listing-sites? and OTAs? Tipps for small VR Business

25/06/2016

If you’re one of the thousands of Australians doing this, you’d better watch out.

"Sharing economy" is not "tax free economy".

THINK earning a bit of cash on the side is the way to go? Well, you could be in for a shock when the tax man comes knocking.

24/06/2016

Google’s My Business: Boosting Direct Bookings For Free

Just written and already wrong: Google just announced that ads are coming to the local pack. So it will be a payed way for promotion aswell. https://www.seroundtable.com/google-local-pack-to-get-adwords-ads-22275.html.

Google's my business is the way to rank in local search. Vacation rental owners can boost their direct bookings - for for free.

23/06/2016

Airbnb's Newest Competitor Is Fighting Discrimination

is the fastest growing short term rental platform. But Airbnb’s success is only based on a positive image as a world-open community portal. What if the growth strategy will cause damage to this image?
The discrimination issue Airbnb has with some of the hosts opens a door for competitive platforms. And it is not the only dark side AirBnb is walking in...

A few months ago, a study conducted by Harvard University found that Airbnb hosts are 16% less likely to book users with "distinctively African-American names.” That statistic, while shocking and horrendous, doesn't even tell the whole story of how pervasive Airbnb's issue of discrimination is.

23/06/2016

Destination cyberspace: Australia’s most popular travel and tourism websites

"Travel and tourism websites have become an integral part of many Australians’ holiday-planning and booking process."
"User-review site Trip Advisor is the most improved by far, increasing its average four-weekly visitation by almost 45% (from 6.1% to 8.8%), while Booking (dot) com inched up from 9.0% to 9.7%."

The rise of digital technology has transformed the travel and tourism industry to the point where cyberspace is practically a destination in its own right. The latest findings from Roy Morgan Research reveal which travel websites are most popular with Australians 14+.

20/06/2016

Google’s My Business: Boosting Direct Bookings For Free

Help customers to find you and to book direct: Boosting your bookings with Googles "My business".

Google's my business is the way to rank in local search. Vacation rental owners can boost their direct bookings - for for free.

18/06/2016

It's why we love to work with small business.

I love this!
Follow me on IG www.instagram.com/tony_jeffries

14/06/2016

How to write a press release – short, precise, convincing

Essential for small business branding: The media as "influencer. But how to write a press release? 12 Steps to write a short, precise and convincing press statement.

How to write a press release? Writing a press release is no rocket science. Following 12 simple steps will raise the chance for publishing.

03/06/2016

Weekly bookmarks – Week 22

Did you notice the last news and discussions related to vacation rental business? What was discussed in Open-Booking’s team last week?

We’re publishing a weekly list with our topics to inform and invite you to join the discussion.

What will be the impact of Vacation rental Industry in the next years? Actual analyses came from Matt Landau Vacation Rental Marketing Blog and Skift.

Why independent vacation rental owners and managers do not have to worry about the marketing-power of OTAs and Listing-Sites comes from Victoria Jackson from Paveya. How we can use the downsides of OTAs effective for direct bookings.

Alan Egan (Rent More Weeks) informs about the rollout of HomeAways service fee in Europe. We predict the next frustrated VR-owners in June, but see the timetable by yourselve.

Each week we publish discussions and news in vacation rental Business. Week 22: Where will vacation rental industry be in 2020.

01/06/2016

By 2020, Vacation Rentals Will Topple The Hotel Industry

"And by the year 2020, I believe the vacation rental industry's momentum will reach a threshold that permanently redefines hospitality as we know it." Matt Landau, Vacation Rental Marketing Blog

Warning: Most people have never heard of vacation rentals. And most hotel professionals underestimate them. But industry blogger Matt Landau believes that before too long...

27/05/2016

About Open Booking

Common problems of independent vacation rental owners need practical solutions.

04/05/2016

Open Booking

04/05/2016

HomeAway April 2016 Platform Updates Explained • 91 Digital

Conrad O’Connell from 91 Digital explains the actual changes in the Homeaway vacation rental network.

Learn more about HomeAway's new updates announced during April of 2016. New fee structures, listing annual fees, analytics tools & more.

10/04/2016

Sydney pushes to soften rules for Airbnb, Stayz house-sharing sites

Sydney handling home-sharing and accommodation market.

The City of Sydney pushes for changes to the rules around house-sharing websites such as Airbnb.

06/04/2016

Open Booking’s Toolbox

Sunrise: The Open-Booking Toolbox.

Open-Booking Toolbox is a solution for marketing a vacation rental. It has Website Builder, Channel Manager and tools for Customer Relations.

31/03/2016

If your vacation rental website does not sell (any more)

You spend much time and money into your vacation rental website - and suddenly it does not sell any more. It is time to make some changes – for more visitors, lower bounce rate and better conversion.

It is time for a change!

Do-it-yourself and repair your website’s performance! You will find a simple step-by-step guide: The Open-Booking complete guide how to make your domain a selling machine again.

If your website vacation rental website does not sell any more, there is no reason for panic.

Address

Sydney, NSW

Website

http://www.open-booking.com/

Alerts

Be the first to know and let us send you an email when Open Booking posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.