Superette

Superette We design advertising that generates, amplifies and nurtures Word of Mouth. http://superette.eu
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“The Audience is the New Medium”: 50% of advertising’s ROI comes from it’s ability to generate conversations (Keller-Fay & MarketShare – 2012). We make sure every marketing € you spend gets people talking about your brand, both on- and offline. WHAT WE CAN DO FOR YOU:


Research: We decode your audience’s social interactions and identify opportunities to become part of their conversations. Consul

tancy: We help agencies optimise their work for maximum social amplification. Strategy: We help create customer experiences that are talkable by design. Buzz Hacking: We create and implement campaigns that spread, through press, social media and word of mouth. Keynotes: We introduce marketers and entrepreneurs to the core principles of Word of Mouth marketing.

🔥$uperette $quad on point🔥
13/04/2016

🔥$uperette $quad on point🔥

07/04/2016

This Sunday in the AB, LenovoBelgium will hand out Humo's Rock Rally Audience Award. Not wanting to settle for a lame old trophy, we decided to spice things up a bit, by challenging Maarten De Ceulaer and Undefined to come up something remarkable. Find out more about this project on www.lenovo-progressives.com

Shooting the last stages of our upcoming project for LenovoBelgium and Humo's Rock Rally, featuring Maarten De Ceulaer a...
31/03/2016

Shooting the last stages of our upcoming project for LenovoBelgium and Humo's Rock Rally, featuring Maarten De Ceulaer and Undefined. In your Newsfeed next week!

We're on fire! Where the hose at?
15/01/2016

We're on fire! Where the hose at?

Mad skills
20/10/2015

Mad skills

In an effort to further understand Word of Mouth, we are looking for people who would be willing to have a 1h chat about...
04/09/2015

In an effort to further understand Word of Mouth, we are looking for people who would be willing to have a 1h chat about their experience taking a bank loan in Belgium. Pierre will come to where you are with Belgium's best chocolate or it's value in cash if you prefer.

Is there anyone around you who recently has taken a loan?

Meet Ronan, our 'Entrepreneur in Residence'. Very eloquent fellow.
09/07/2015

Meet Ronan, our 'Entrepreneur in Residence'. Very eloquent fellow.

A great overview of the basic psychological principles a marketer should use every day.
08/07/2015

A great overview of the basic psychological principles a marketer should use every day.

The 15 psychological studies that help explain how your audience acts on social media and how to get the most out of the way you share with them.

Happy to announce You Lazy Tourist, our Belgian box full of goodies only (some) locals know about, got featured this wee...
16/06/2015

Happy to announce You Lazy Tourist, our Belgian box full of goodies only (some) locals know about, got featured this week in brusselnieuws.be !
With the collaboration of 13Pulsions

'You Lazy Tourist' is een soort van cadeaubox voor mensen die weten wat ze willen, maar niet preciés wat ze willen... Ze steken een doos vol Belgisch lekkers in elkaar en leveren die op om het even welke plek in Brussel.

The 21st century adman has to master an entirely new set of skills to generate Word of Mouth. If you have these skills, ...
01/04/2015

The 21st century adman has to master an entirely new set of skills to generate Word of Mouth. If you have these skills, please get in touch!

Why our job has fundamentally changed and how we can adapt.

Pierre wrote an article on Bloovi that seems to have launched an important debate: "Has trust shifted from brands to peo...
18/03/2015

Pierre wrote an article on Bloovi that seems to have launched an important debate: "Has trust shifted from brands to people?"

Waarom onze job fundamenteel veranderd is en hoe we ons kunnen aanpassen.

Super happy to announce the launch of www.youlazytourist.be - A box filled with Belgian treats, only (some) locals know ...
13/03/2015

Super happy to announce the launch of www.youlazytourist.be - A box filled with Belgian treats, only (some) locals know about. Delivered within 24h in . // Collaboration with our friend 13Pulsions.

"To be successful a product or brand story must feed people's appetite for self-expansion."
18/12/2014

"To be successful a product or brand story must feed people's appetite for self-expansion."

Cognitive anthropologist Bob Deutsch argues that brands seeking connections with people should be looking to enter their narratives, not their...

It's always a joy to organise these kind of events:  , a weekend-long event for future entrepreneurs in Hello bank Belgi...
03/12/2014

It's always a joy to organise these kind of events: , a weekend-long event for future entrepreneurs in Hello bank Belgique's Pop-up Store.

De bonnes idées, nous en avons tous. Mais elles restent bien souvent au stade de… l’idée. Comment les concrétiser? Avec un peu d’aide et de coaching, ces pet...

You have an idea for a startup and you'd like to know if it's worth pursuing? Join us this weekend to find out with the ...
10/11/2014

You have an idea for a startup and you'd like to know if it's worth pursuing? Join us this weekend to find out with the help of experienced entrepreneurs, consultants and investors.

Pierre created a poster on checkthis, the most beautiful way to create and share stunning posters with friends and family.

"Call me a Word of Mouth Architect" ;-) ... in Saturday's De Morgen.
20/10/2014

"Call me a Word of Mouth Architect" ;-) ... in Saturday's De Morgen.

Adres

Rue Guillaume Tell Straat 59b
Brussels
1060

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