World Tourism Forum Lucerne

World Tourism Forum Lucerne Where global leaders in travel, tourism and hospitality meet the next generation
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The World Tourism Forum Lucerne is the leading interactive platform in the industry, where CEOs, Ministers, Academia, Finance, Start-Ups, the Next Generation and Young Talents become a strong community addressing the future challenges of the travel, tourism and hospitality industry and shape a more sustainable future.

It is fantastic to see SHL Schweizerische Hotelfachschule Luzern's commitment to promoting talent in Rwanda. We look for...
04/11/2023

It is fantastic to see SHL Schweizerische Hotelfachschule Luzern's commitment to promoting talent in Rwanda. We look forward to seeing the first results of this forward-looking initiative.

04/11/2023
The Switzerland Oman Business Forum 2023, hosted by the Switzerland Global Enterprise and supported by the   and the   i...
26/06/2023

The Switzerland Oman Business Forum 2023, hosted by the Switzerland Global Enterprise and supported by the and the in Berne, provided an incredible platform for networking with influential individuals possessing invaluable connections from Oman. Discussions on Cleantech & renewable energies, infrastructure, finance & investment, vocational education, and sustainable tourism shaped the path towards a brighter future. Graced by the ideal setting at SHL Schweizerische Hotelfachschule Luzern (owner of the brand by SHL), these fruitful exchanges unfolded in an atmosphere of excellence.

We are honored that SHL Schweizerische Hotelfachschule Luzern (owner of the brand WTFL by SHL) will be hosting the   Oma...
14/06/2023

We are honored that SHL Schweizerische Hotelfachschule Luzern (owner of the brand WTFL by SHL) will be hosting the Oman Switzerland Business Forum 2023 in Lucerne on 23rd June. A successful site inspection has paved the way for an incredible event. We are all set and ready to make this forum an unforgettable experience ✨

Read more about the event: https://hubs.ly/Q01Tvl350

Are you planning on expanding into the GCC region? Then don't miss out on the chance to hear from and talk to high-level...
08/05/2023

Are you planning on expanding into the GCC region? Then don't miss out on the chance to hear from and talk to high-level Omani decision makers directly - among them representatives of the Ministry of Energy & Minerals, Transport, Communications & Infrastructure as well as Tourism and business owners in different fields.

Switzerland Global Enterprise its co-hosting partner the Oman-Switzerland Friendship Association and its educational partner SHL Schweizerische Hotelfachschule Luzern, are very pleased to invite you to the Business Forum in Lucerne and to give you the opportunity to network with high-profile personalities with valuable connections from Oman.

📅 Date: Friday, 23rd June 2023, 9am – 4:30pm
📍 Location: SHL Schweizerische Hotelfachschule Luzern
🎙️ Topics: Cleantech & renewable energies, infrastructure, finance & investment, education, and sustainable tourism

For more information on the programme, speakers and registration please click here:

Do you plan to expand into the GCC region? Don't miss the chance to directly hear from and talk to high-level Omani decision makers such as representatives of the Ministry of Energy & Minerals, Transport, Communications & Infrastructure as well as Tourism in addition to business owners in different....

With India now being the most densely populated country, the Skill Development Initiative 2023 has become even more cruc...
27/04/2023

With India now being the most densely populated country, the Skill Development Initiative 2023 has become even more crucial in creating job opportunities and upskilling talent. We are thrilled to be actively involved the discussion. At SHL Schweizerische Hotelfachschule Luzern (owner of the by SHL brand) we are committed to contributing towards these significant developments that aim to improve the future of the hospitality industry.

More about the Indian Government’s 2023 Skill Development Initiative: https://hubs.ly/Q01MY4Cj0.

How exciting! Martin Barth, Founder of   by SHL and Head of Strategic Partnerships & International Business at SHL Schwe...
24/02/2023

How exciting! Martin Barth, Founder of by SHL and Head of Strategic Partnerships & International Business at SHL Schweizerische Hotelfachschule Luzern (owner of the WTFL by SHL brand), is invited as a quest speaker by the Oman Switzerland Friendship Association for a webinar on the topic of Talent Management: Tomorrow's key factor in Tourism and Hospitality.

Do you want to join us for the webinar on Wednesday 8th March, 12pm (Switzerland) / 3pm (Oman)? To register and get the MS Teams link, simply send an email to [email protected]

It's great to see how young talents are positively contributing to our industry. Thank you Chiara Segmüller from SHL Sch...
21/02/2023

It's great to see how young talents are positively contributing to our industry. Thank you Chiara Segmüller from SHL Schweizerische Hotelfachschule Luzern and all the other students of the HSMAI Student Council for your valuable commitment towards a great future of hospitality and tourism.

HSMAI Region Europe

Our newest SHL representative at the Europe Student Council* - Chiara Segmüller - was very enthusiastic after her first meeting in London:

«Through the HSMAI Europe Student Council, I have the opportunity to participate, to influence and to contribute my perspective on the hospitality industry. I look forward to making a positive difference to the future of our industry.»

*The HSMAI Europe Student Council is a student driven initiative that puts students’ needs at the centre of its operations. It is the first hospitality student council across the borders of hotel business schools & universities - and SHL is part of it! You can find more information about it here: https://hubs.ly/Q01CJ0Ws0
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Unsere neuste SHL-Vertreterin im «HSMAI Europe Student Council»* - Chiara Segmüller - war nach ihrem ersten Treffen in London voller Begeisterung:

«Durch den Europe Student Council habe ich die Möglichkeit mitzuwirken, Einfluss zu nehmen und meine Sichtweise auf die Hotellerie und Gastronomie einzubringen. Ich freue mich darauf, die Zukunft unserer Branche positiv zu verändern.»

*Der «HSMAI Europe Student Council» ist eine von Hospitality-Studierenden getragene Initiative, welche die Bedürfnisse der Studierenden in den Mittelpunkt ihrer Arbeit stellt. Es ist der erste Studierendenrat, welcher sich aus Studierenden verschiedener Hotelfachschulen und Universitäten zusammensetzt - und die SHL ist ein Teil davon! Weitere Informationen dazu finden Sie hier: https://hubs.ly/Q01CJ0Ws0

HSMAI Region Europe

Proud that SHL Schweizerische Hotelfachschule Luzern (owner of the WTFL by SHL brand) was the chosen venue in Switzerlan...
02/02/2023

Proud that SHL Schweizerische Hotelfachschule Luzern (owner of the WTFL by SHL brand) was the chosen venue in Switzerland for the , which took place simultaneously in London, Milan, Stockholm, Lucerne as well as online. We really enjoyed the event ✨

With its scenic wadis, natural caves, beaches, mountain ranges, and known for its ancient culture and hospitality,   has...
19/01/2023

With its scenic wadis, natural caves, beaches, mountain ranges, and known for its ancient culture and hospitality, has a lot to offer tourists. One of the economic pillars of Oman's 2040 is to increase revenue from by increasing the number of visitors from 3.5 million (2019) to 11.7 million by 2040. How can this goal be reached? By concentrating more on creating training in the tourism sector.

SHL Schweizerische Hotelfachschule Luzern (owner of the WTFL by SHL brand) is proud to support the development of Oman's tourism sector and contribute by sharing our knowledge on at the next webinar in February.

A big thank you to Dr. Anka Kästner and the Oman Switzerland Friendship Association who actively seek to strengthen bilateral relations and deepen exchanges between the Sultanate and Switzerland.

Vietnam is a very exciting market that is open to educational support from Switzerland.Martin Barth, Head of Internation...
30/10/2022

Vietnam is a very exciting market that is open to educational support from Switzerland.
Martin Barth, Head of International Business Development at SHL Schweizerische Hotelfachschule Luzern and Founder of , attended the Swiss Education Fair organised by Swiss Global Enterprise in Hanoi and Saigon last weekend. He had the chance to meet and speak directly with delegates and students about the various educational strengths that Switzerland has to offer, including globally top ranked hospitality schools.

 : Today's World Tourism Day calls on everyone to rethink tourism. The face of   in the past, present and future was ext...
27/09/2022

: Today's World Tourism Day calls on everyone to rethink tourism.

The face of in the past, present and future was extensively discussed at the Central Switzerland Tourism Day co-initiated by SHL Schweizerische Hotelfachschule Luzern, owner of the brand 'World Tourism Forum Lucerne'. Read here what came out of it (article in German): https://bit.ly/3xVXdyH

We are very happy to announce that SHL Schweizerische Hotelfachschule Luzern is the new owner of the brand ‘World Touris...
27/05/2022

We are very happy to announce that SHL Schweizerische Hotelfachschule Luzern is the new owner of the brand ‘World Tourism Forum Lucerne’. Martin Barth, the founder and former CEO of WTFL, is extremely satisfied with this solution: «I am convinced that in choosing SHL, we have found the perfect new owner of the ‘World Tourism Forum Lucerne’ brand to pursue its visions together.»

Martin Barth will continue to contribute his expertise and international network to the brand ‘World Tourism Forum Lucerne’ as SHL has entrusted him with the further development of the international business.

Read more about the new chapter of the ‘World Tourism Forum Lucerne’ in the press release: https://bit.ly/38n7HgU

🚨🛰🌎Webinar: 'Space for Tourism', 26 January, 10:00 GMT/11:00 CET.Join us as we explore how space-enabled services can su...
25/01/2022

🚨🛰🌎Webinar: 'Space for Tourism', 26 January, 10:00 GMT/11:00 CET.

Join us as we explore how space-enabled services can support more sustainable, resilient tourism for the 'new normal'. Our expert panel includes speakers from ESA - European Space Agency, Mirpuri Foundation, WWF Deutschland, Global Himalayan Expedition, Ελληνικά Ξενοδοχεία - Greek Hotels (official) | Ξενοδοχειακό Επιμελητήριο, Toerisme Vlaanderen - VISITFLANDERS and Andermatt Swiss Alps.

Register here → https://esa.us3.list-manage.com/subscribe?u=29b4f03fb945803c158c86b5d&id=88bbeeeac6

🇦🇪🚀A heartfelt thank you to all our spectacular sponsors, partners, speakers, entrepreneurs, judges, participants, and s...
23/01/2022

🇦🇪🚀A heartfelt thank you to all our spectacular sponsors, partners, speakers, entrepreneurs, judges, participants, and staff for being part of the two-day WTFL International Start-up Innovation Camp & Summit in Ras Al Khaimah, UAE.

A special thanks to His Highness Sheikh Saud Bin Saqr Al Qasimi, UAE Supreme Council Member and Ruler of Ras Al Khaimah for attending the event.

We would not have fruitful, thought-provoking, and concise sessions without your high commitment to the World Tourism Forum Lucerne goals.The successful event was organized with the Ras Al Khaimah Tourism Development Authority.

Learn more → https://startupcamp2022.wtflucerne.org/welcome

🎊🏆Congratulations to the WTFL Start-up Innovation Camp 2022 winners! Four high-potential start-ups in the travel, touris...
20/01/2022

🎊🏆Congratulations to the WTFL Start-up Innovation Camp 2022 winners! Four high-potential start-ups in the travel, tourism, and hospitality industry were selected among 400 start-ups from 87 countries. Yesterday, the award ceremony took place at Doubletree by Hilton Resort & Spa Marjan Island, where the winners won a cash prize of 5,000 USD. The stage was full of energy for the marvellous moderation of Aradhana Khowala and John E. Scanlon.

Check out the winners in the following categories:

DESTINATION
PashooPakshee, 🇮🇳
Savini Sonavaria, Managing Partner

HOSPITALITY
Aguardio, 🇩🇰
Anders Barkholt, COO

MOBILITY
SPARK Valet Parking Solutions, 🇦🇪
Mohamed Mashal, CEO

TRANSACTION
Tashi, 🇦🇺
Macartan Gaughan ☘️, Co-Founder

The Start-Up Innovation Summit 2022 was organized with Visit Ras Al Khaimah. Thanks to our sponsors and partners The Indian Hotels Company Limited (IHCL), The Travel Corporation, Smart Hospitality Solutions , American University of Ras Al Khaimah, and Swiss Business Council Dubai & Northern Emirates for making it possible.

Learn more → https://startupcamp2022.wtflucerne.org/welcome

🚀 🇦🇪What an exciting moment! We are pleased to announce that yesterday WTFL   Innovation Camp 2022 officially kicked off...
19/01/2022

🚀 🇦🇪What an exciting moment! We are pleased to announce that yesterday WTFL Innovation Camp 2022 officially kicked off in our partner country Ras Al Khaimah, United Arab Emirates.

The best start-ups in 4 categories: , , and were pitching their disruptive ideas in front of a distinguished judging panel formed by: Aradhana Khowala, Michael Ros, Alexander Fries, Adib Samara, and Dr. Sameer Al Ansari. They also had a program packed with growth opportunities: coaching in communication, finance, investment, sales, and marketing. Today, the winners will pitch on the stage at the Summit.

Learn more → https://startupcamp2022.wtflucerne.org/welcome

We are excited to introduce the three start-up finalists in the category  . 🤩The Start-up winner will be pitching its di...
17/01/2022

We are excited to introduce the three start-up finalists in the category . 🤩

The Start-up winner will be pitching its disruptive solution on 19 January at 14.00-18.00 GST in Ras Al Khaimah, United Arab Emirates. 🇦🇪

Get to know better the start-ups that will revolutionize the future of the tourism and travel industry.🙌

Learn more → https://startupcamp2022.wtflucerne.org/welcome

We are excited to introduce the three start-up finalists in the category  . 🤩The Start-up winner will be pitching its di...
15/01/2022

We are excited to introduce the three start-up finalists in the category . 🤩

The Start-up winner will be pitching its disruptive solution on 19 January at 14.00-18.00 GST in Ras Al Khaimah, United Arab Emirates.

Get to know better the start-ups that will revolutionize the future of the tourism and travel industry. 🙌

Learn more → https://startupcamp2022.wtflucerne.org/welcome

We are excited to introduce the three start-up finalists in the category  . 🤩The   winner will be pitching its disruptiv...
12/01/2022

We are excited to introduce the three start-up finalists in the category . 🤩

The winner will be pitching its disruptive solution on 19 January at 14.00-18.00 GST in Ras Al Khaimah, United Arab Emirates.

Get to know better the start-ups that will revolutionize the future of the and industry.🙌

Learn more→ https://startupcamp2022.wtflucerne.org/welcome

The WTFL Start-Up Innovation Summit 2022 is coming. Are you ready? 🙌Thank you to Gulf News for this amazing article. We ...
11/01/2022

The WTFL Start-Up Innovation Summit 2022 is coming. Are you ready? 🙌

Thank you to Gulf News for this amazing article. We welcome all stakeholders to join us on 19 January at 14.00-18.00 GST in Ras Al Khaimah, United Arab Emirates.

This exclusive event aims to boost the innovation ecosystem in the travel, tourism, and hospitality industry. It is organized with this year's Guest Country, the Visit Ras Al Khaimah.

Do not miss the opportunity to participate! 🇦🇪🚀

Learn more → https://startupcamp2022.wtflucerne.org/welcome

12 start-ups chosen from over 400 applicants will participate in the two-day camp

Everything to conserve and protect our  ! 💚 🌿🌏 We are thrilled to announce that John E. Scanlon will be live on stage at...
08/01/2022

Everything to conserve and protect our ! 💚 🌿🌏

We are thrilled to announce that John E. Scanlon will be live on stage at the WTFL Start-Up Innovation Summit 2022 on 19 January at 14.00-18.00 GST in Ras Al Khaimah, United Arab Emirates.🇦🇪

As CEO of the Elephant Protection Initiative, Chair of the Global Initiative to End Wildlife Crime and Chair of the UK IWT Challenge Fund, he will be sharing his experience about why biodiversity is vital for tourism competitiveness and what we can do about biodiversity decline and the loss of ecosystem services.

Learn more → https://startupcamp2022.wtflucerne.org/welcome

We are so excited to introduce the three start-up finalists in the category  . 🤩The   winner will be pitching its disrup...
06/01/2022

We are so excited to introduce the three start-up finalists in the category . 🤩

The winner will be pitching its disruptive solution on 19 January at 14.00-18.00 GST in Ras Al Khaimah, United Arab Emirates.

Get to know better the start-ups that will revolutionize the future of the mobility industry. 🙌

Register for FREE (Limited capacity) → https://startupcamp2022.wtflucerne.org/welcome

🛰🌱🌎 Find out how the ESA - European Space Agency and the World Tourism Forum Lucerne are working together to support the...
29/12/2021

🛰🌱🌎 Find out how the ESA - European Space Agency and the World Tourism Forum Lucerne are working together to support the development of space-based services for the and industry with free equity funding.

Space-based technologies such as Satellite Earth Observation, Global Navigation Satellite Systems and Satellite Communications empower sustainable tourism services, digitalize the sector, foster smart cities and mobility to accelerate the achievement of SDGs.

Join our 'Space for Tourism' webinar on 26 January at 10:00 GMT/11:00 CET ➡ https://esa.us3.list-manage.com/subscribe?u=29b4f03fb945803c158c86b5d&id=88bbeeeac6

ESA Space Solutions

23/12/2021

Happy Holidays! World Tourism Forum Lucerne wishes you a Merry Christmas and a Marvellous 2022.🎄🥂

Thank you for your continuous support and all your hard work from the bottom of our hearts.

❤️🥂 For the love of  , World Tourism Forum Lucerne supports the next generation of food industry professionals. Thanks, ...
22/12/2021

❤️🥂 For the love of , World Tourism Forum Lucerne supports the next generation of food industry professionals.

Thanks, SHL Schweizerische Hotelfachschule Luzern, for delighting our international guests with an incredible dinner during the Innovation Festival at Andermatt, where your students showed their impressive skills and excellent customer service. This marvellous experience was a huge success full of tasty and high-quality meals that left us with a big smile.

18/12/2021

🌏💚The future of ? World Tourism Forum Lucerne loves , , , and . That is why we are so proud to introduce all our 12 international finalists of the Young Talent Programme in this film.

Their disruptive ideas promise to innovate the tourism industry in the upcoming years. The two-year programme is now closed. It reached its culmination at the Innovation Festival “Moving Forward” which was held in Andermatt, Switzerland from 14-17 November 2021.🚀

✔️Get involved → https://www.wtflucerne.org/young-talent-programme

Costa Navarino, Amadeus, GastroSuisse Verband, Hapimag AG, Deutsche Hospitality, Hotelplan Suisse , Desert Star Holding

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P. O. Box 4339
Lucerne
6003

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Our Story

World Tourism Forum Lucerne (WTFL) is the leading interactive platform in the industry, where CEOs, Ministers, Academia, Finance, Start-Ups, Next Generation and Young Talents become a strong community addressing the future challenges of the travel, tourism and hospitality industry and shape a more sustainable future.

Founded in 2008, WTFL has developed continuously and has built up a worldwide network of personal relationships. We cordially invite you to join this exceptional platform with a focus on an open-minded and future-oriented exchange across industries and generations.

WTFL 2019

550 participants from over 80 different countries around the world gathered fo rthe 6th WTFL, which took place on 2-3 May under the topic “Human Capital in an Age of Disruption: Talent, Innovation & Diversity”. The Forum focused on innovation, digitalisation and inclusion in the tourism, travel and hospitality industry now and for the future.

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