Nokia’s mission is simple, Connecting People. Our strategic intent is to build great mobile products. Our job is to enable billions of people everywhere to get more of life’s opportunities through mobile. News - new strategy, new leadership, new operational structure
Nokia has recently outlined its new strategic direction, including changes in leadership and operational structure to accelerate t
he company’s speed of ex*****on in a dynamic competitive environment. Major elements of the new strategy include:
Plans for a broad strategic partnership with Microsoft to jointly build a new winning mobile ecosystem. A renewed approach to capture volume and value growth to connect ”the next billion” to the Internet in developing growth markets
Focused investments in next-generation disruptive technologies
A new leadership team and organizational structure with a clear focus on speed, results and accountability
“Nokia is at a critical juncture, where significant change is necessary and inevitable in our journey forward,” said Stephen Elop, Nokia President and CEO. “Today, we are accelerating that change through a new path, aimed at regaining our smartphone leadership, reinforcing our mobile device platform and realizing our investments in the future.”
The strategy
Nokia’s strategy is about investing in and ensuring Nokia’s future. “I have incredible optimism because I can see fresh opportunity for us to innovate, to differentiate, to build great mobile products, like never before, and at a speed that will surpass what we have accomplished in the past,” Elop said. “We are going forward. We are not going backwards. We have a strategy. We have a path. We have a future. And we can deliver great mobile products. And despite all of these changes, we remain true to our mission, that of Connecting People.”
Regaining our leadership in the smartphone space
Nokia plans to form a broad strategic partnership with Microsoft to jointly build a global ecosystem that creates opportunities beyond anything that currently exists. It brings together highly complementary assets and competences. The Nokia-Microsoft ecosystem targets to deliver differentiated and innovative products with unrivalled scale in product breadth, geographical reach, and brand identity. Nokia would adopt Windows Phone as its primary smartphone platform, helping drive and define the future of the platform by leveraging its expertise on hardware optimization, software customization, and language support. Nokia and Microsoft would also combine services assets to drive innovation. Nokia Maps, for example, would be at the heart of key Microsoft assets such as Bing and AdCenter, and Nokia’s application and content store would be integrated into Microsoft Marketplace. Under the proposed partnership, Microsoft would provide developer tools, making it easier for application developers to leverage Nokia’s global scale. While Nokia transitions to the Windows Phone platform, Symbian will continue to offer considerable value to Nokia, to our customers, developers and consumers. 200 million people use Symbian globally, and Nokia will modernize the platform through investments in completely new devices with new features, hardware improvements such as GHz+ processing capabilities and significantly increased graphics speed, as well as software improvements. Maintaining our volume and value leadership in the mobile phones space
In feature phones, Nokia’s strategy is to leverage its innovation and strength in growth markets to connect the next billion people to their first Internet and application experience. By providing compelling and affordable, localized mobile experiences, particularly to the emerging markets, our ambition is to bring the next billion online. We will continue the renewal of our Series 40 platform in QWERTY, touch&type, dual SIM, Nokia services, including Maps, Browser, Life Tools, Web apps and Money. We are also investing in the future; developing assets (platform, software, apps), which will bring a modern mobile experience to the mobile phone consumers and enable business opportunities for developers. These investments will be especially focused on growth economies. Sustaining our future as the world’s leading mobile manufacturer
To make sure we get ahead of the game on industry innovation evolution, our MeeGo efforts will transition into an ongoing long-term market exploration of the next generation of devices, platforms and user experiences. New leadership team, operational structure and governance to drive the change in strategy
This new strategy is supported by significant changes in Nokia’s leadership, operational structure and approach. The renewed governance will expedite decision-making and improve time-to-market of products and innovations, placing a heavy focus on results, speed and accountability. The new strategy and operational structure are expected to have significant impact to Nokia operations and personnel.
