22/02/2022
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Let's talk about your online hub.
A website is the simplest wayfinding resource for your business. You can have a dozen social media handles, all kinds of media on various platforms... just point your audience to your website and they can link to all of them from there. Hopefully your URL is easy to catch. 😂. Just put it on all your communication rather than listing a litany of URLs and handles.
Also it's easier to find specific pages and content on your website via a Google search. Try searching for a specific post on an IG page with 3,000 posts.
Unlike platforms you have no control over, you can configure and design your website to suit your current strategies.
Don't just put up a website, make sure it is one that works for you.