Tailor Made Food Preparation for Event Catering
In cooperation with catering company Hete Peper catering we developed “Moving Kitchen”. It consists out of a digital ordering app, conveyor-belt and a large screen above the bar. You order the coffee or tea of your choice at one of the hostesses walking around with a tablet. Click here for more info: http://bit.ly/2LuMF3I
First footage of the fun educational game we recently developed for a new exhibition at Aviodrome. The game is based on the stunning history of the first Dutch helicopter “Jezebel” that rescued more than 100 people from rooftops during the floods in Holland in 1953. With this interactive installation visitors can experience themselves how difficult it is to operate such a historical helicopter. It has become a very popular and educational part of the exhibition!
Dutch Horticulture at Floriade 2012
In 2011 The Dutch Horticulture launched a 3D website where visitors can discover this divers and fascinating industry in a fun and interactive way. For the 2012 World Horticultural Exposition – Floriade – an eight by ten meter scale model of this world was created. Bitmove and KONG were challenged to develop a concept that would make this scale model interactive and engaging. The aim was to attract visitors, keep the visitors’ attention and leave a lasting educational message. The approach was a game - visitors were asked questions about Dutch horticulture and the answers could be found inside the world. Four game consoles were placed around the scale model, using a range of questions related to different segments in the industry. By looking for, aiming and shooting at the answers, interaction with the scale model was established. Above expectation, the game was played close to 100.000 times. Participants had fun discovering the world of horticulture resulting in better insight in this fascinating industry.
Heineken Experience - Design Your Own
Bitmove introduces a great new addition to the Heineken Experience: ‘Design Your Own’. With this interactive application, visitors to the Heineken Experience can create a personal and fun souvenir of their visit. By using a green screen setting, one to five visitors can be digitally placed in four different themes related to the Heineken Experience, the brand, music, sports and the city of Amsterdam. Visitors can then order a T-shirt, photo or other merchandise with their personalized Heineken setting on it. This fun and memorable picture can also be emailed to the participants and forwarded to friends.
After completing the Heineken Experience tour, visitors can pick-up their t-shirt in the souvenir shop. The ‘Design Your Own’ application gives Heineken the opportunity to offer fun, relevant and personalized souvenirs that visitors can take home and wear right away. Heineken’s message is spread through the participants real life and online social network. ‘Design Your Own’ provides the Heineken Experience with another fun, interactive application as well as an added source of revenue.
Heineken Be The DJ game
Music is one of Heinekens’ strategic pillars which aims at connecting with trend setters and communicating internationalism and innovation. With this in mind the Heineken ‘Be the DJ’ game concept was developed. A mobile game-booth allows clubbers to experience the glamour and status of a DJ at exclusive parties sponsored by Heineken starting in Egypt. By scratching the turntables and pressing buttons at the right moment the perfect mix is created. The better the mix, the wilder the digital crowd and real-life light effects. The top 3 players are displayed on the booth to keep the competition sharp.
To add continuation to the fun online, all players are e-mailed their unique music video - which is created during the game. This music video is featured on their personal Heineken webpage where it can be viewed again and forwarded to friends. To boost the viral effect participants are challenged to collect as many ‘likes’ on their performance as they can. The most popular DJ wins a Heineken VIP club night with a group of friends. The ‘Be the DJ’ experience enhances the perception that Heineken is an engaging brand that maximizes the enjoyment of the consumers.
Anne Frank 'The Web Writer'
As part of Anne Frank’s 80th birthday celebrations, the Anne Frank House launched ‘The Web Writer’ as a unique way to collect online content. Visitors are guaranteed an unforgettable experience with the Web Writer. While it appears just to be an old-fashioned typewriter to take visitors on a trip down memory lane, the Web Writer is actually equipped with web 2.0 technology.
Visitors type their experiences and thoughts on the Web Writer, which are then instantly published with a picture as an online letter in the Anne Frank Museum’s guestbook. It is a truly memorable way to share personal experiences with other visitors. The Web Writer was live for 2 weeks during the celebrations in the Anne Frank House, and well over 1200 messages were placed in Anne Franks‘ digital guestbook. These messages were viewed over thousands of times by people from all over the world.
Ga je aanstaande zondag naar Parkpop in Den Haag? Loop dat zeker even langs de Chocomel stand waar je helemaal los kan gaan met de interactieve Chocomel play-back applicatie. Dans en zing mee op de remix van Kraak & Smaak van het nummer Think, neem je video op en maak kans om in de nieuwe clip van Kraak & Smaak te komen!
Ministry of Internal Affairs
Public service employees in the Netherlands often encounter aggression and violence, and onlookers only rarely intervene. By presenting such a scenario live on large interactive billboards in Amsterdam and Rotterdam, passersby suddenly found themselves involved the situation, and as a result, were made aware about the problem. The display was created by using previously recorded images on a bluescreen matched with those on the live image.
The amount of people the government reached with the interactive billboard is stunning. Aside from thousands of curious onlookers in Amsterdam and Rotterdam, the campaign was a hot topic of discussion during the running period. Tim O’Reilly tweeted about the campaign and he alone reached well over 1 million people. Videos of the campaign, published on several online platforms, were viewed over 350.000 times. A Dutch television show ‘RTL Boulevard’ also discussed the campaign and reached almost 1 million viewers.
Samsung - Ski jump in a bus stop
During the Olympic games, travelling to Whistler Olympic Park to ski jump was unnecessary. In busy shopping areas in Amsterdam and Utrecht passersby were able to take the jump in bus stops. Literally, participants could simply step onto the skis and plunge down a virtual ski jump to the roar of the crowd.
Participants are emailed their digital souvenir – a video starring them – that can then be forwarded to friends and posted on YouTube, Facebook or Hyves. Thousands of curious passersby were interested and captured by this unique and innovative Samsung promotion that generated many exciting videos and pictures.
Football Experience
At the Football experience, the biggest sport in the world can be played, seen, heard and felt. Bitmove created a commentator studio where participants were able to add their own creative commentary into the classic football moment of their choice. While sitting in a studio-like booth that overlooks the experience through glass, a well-known Dutch sports newscaster guides participants through the steps of making their own video.
After creating this unique video of themselves acting as star-commentators to their favorite football moment, participants can show off their skills and send their performance to friends. The Football Experience has welcomed roughly 30.000 visitors in the last few months of which 5.000 have recorded and sent a video leading to well over 10.000 web views. About 40 percent of these visitors also signed up for the newsletter.
World Expo Shanghai
To position China Telecom as the host of the Information & Communication pavilion at the World Expo 2010 in Shanghai visitors are able to strike a pose in front of typical Chinese scenery that was imposed behind them. By using a live view, participants can see themselves and after the countdown is complete a picture is taken. In total 6 postcards using 6 different background sceneries are created from this same pose.
The postcards are emailed to the visitor who can then forward them to friends and family as a nice souvenir of their great visit to the World Expo! They are sent as high-resolution files so that when visitors print them at home they receive a quality, lasting memento.
Museum for Communications - STAR/RING
Visitors to the Museum for Communications in The Hague are not just able to see some of their favorite actors; they now get to share the screen with them too. The Bitmove application allows visitors to have a ‘telephone conversation’ with famous actors and actresses and enables them to actually re-enact famous scenes from a selection of movies.
