28/02/2023
Why it is more fun in the Philippines?
Well, the quote didn't come from anything. Back in 2012, the Philippine government started a campaign that branded the country as a perfect destination for beach bums and dive lovers. The slogan "It's More Fun in the Philippines" played a crucial role to educate people about how fun it would be to visit the country.
"It's More Fun in the Philippines" was launched by the late Tourism chief Ramon Jimenez Jr. in 2012, replacing the "WOW Philippines" slogan under former DOT secretary and senator Richard Gordon.
Department of Tourism - Philippines