08/30/2024
As a publisher, I always think deeply about what the author's message is and who (all) we want to get it. That has driven Images from the Past's Author/Editor/Designer/Publisher team's decision about the title and the cover art. Many publishers (including self publishers) hand that decision over to a Marketing Department or its equivalent. Jack Kerouac's "On the Road" (Viking Press, 1957) has had many different covers over the years. This prepublication proposal gives us a picture of what Kerouac thought his message was!
This falls under the category, “If you want it done right, you have to do it yourself.' In 1950, when Jack Kerouac released his first novel, The Town and the City, he was less than impressed by the book cover produced by his publisher, Harcourt Brace.