Edward Jones - Financial Advisor: Lisa Ayotte

Edward Jones - Financial Advisor: Lisa Ayotte My passion for investing started in high school with a simple assignment. I was to follow one stock for the school year and track my results. I was hooked.

Still, it wasn’t until the summer of 1999 when I moved back to the mitten state that I started my career with Edward Jones. In the two decades that followed, partnering with clients to help them achieve their long-term goals resulted in a thriving practice and an invitation to become a limited partner with Edward Jones. PROFESSIONAL
In 2006, I earned the CFP® Certification - The Certified Financia

l Planner Board of Standards Inc. awards CFP® certification to individuals who meet the board’s requirements for professionalism in financial services. To gain certification, a financial advisor must pass the CFP® Certification Examination and the CFP Board’s Fitness Standards for Candidates and Registrants, agree to abide by the CFP Board’s Code of Ethics and Professional Responsibility and comply with the Financial Planning Practice Standards. In addition, I hold series 7 and 63 registrations, insurance and variable contract licenses and I am registered in multiple states. OUR TEAM AND WHO WE SERVE
Other important team members are senior branch office administrator Carle Van Strien and branch office administrator Christy Glisson. We love working through client strategies that involve other trusted advisors such as CPAs, attorneys, insurance agents and health insurance professionals. We are best suited to serve successful executives, legal and medical professionals, and their families. We use a proven process that helps us focus on what matters most to our clients. PERSONAL:
I love to travel. I was born and raised in Michigan but have traveled the world, visiting 26 countries thus far. I am a divorced mother to two older boys, Zachary and Ethan, who bring me joy and happen to be my favorite traveling and snowboarding partners. Edward Jones - Member SIPC
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For instructions to opt out of Edward Jones commercial messaging and other important disclosures, see www.edwardjones.com/disclosures/social-media.

Celebrating our 1st wedding anniversary today ❤️
09/01/2024

Celebrating our 1st wedding anniversary today ❤️

Markets spent the past week largely treading water. While there were no major surprises, we do think the Federal Reserve...
08/26/2024

Markets spent the past week largely treading water. While there were no major surprises, we do think the Federal Reserve's freshest commentary provided three key takeaways that will be important for markets ahead.

A summary of last week's market highlights and economic news.

Markets over the past week continued to recover from the previous week's sharp pullback. In our view, the backdrop of so...
08/19/2024

Markets over the past week continued to recover from the previous week's sharp pullback.

In our view, the backdrop of softer inflation and cooling but positive economic growth still points to a Fed that will likely begin cutting rates as soon as the September 18 FOMC meeting.

A summary of last week's market highlights and economic news.

For any investors that were looking the 2024 gift horse in the mouth, last week showed some teeth. We don't think the re...
08/12/2024

For any investors that were looking the 2024 gift horse in the mouth, last week showed some teeth. We don't think the recent pullback should be patently dismissed, but panic is not the proper reaction either.

A summary of last week's market highlights and economic news.

The final week of July was a whirlwind, filled with a flurry of earnings reports, three central bank meetings and key la...
08/05/2024

The final week of July was a whirlwind, filled with a flurry of earnings reports, three central bank meetings and key labor market data. We look at five key turning points that may define performance in the months ahead.

A summary of last week's market highlights and economic news.

After more than 1 ½ years of large-cap growth sectors and the "Magnificent 7" leading the market, what has caused a some...
07/29/2024

After more than 1 ½ years of large-cap growth sectors and the "Magnificent 7" leading the market, what has caused a somewhat sudden rotation away from the tech darlings? We highlight three key elements.

A summary of last week's market highlights and economic news.

As we kicked off 2024, one of our 10 key calls for the year was our view that while equity markets would continue to per...
07/22/2024

As we kicked off 2024, one of our 10 key calls for the year was our view that while equity markets would continue to perform well, the market's underlying leadership would rotate, broadening out beyond 2023's Magnificent Seven concentration.

We take a look at how this recently showed up within three key market matchups, and what it may mean for investors' portfolios.

A summary of last week's market highlights and economic news.

Check out our midyear review and outlook for the back half of 2024 in our latest Weekly Market Wrap.
07/17/2024

Check out our midyear review and outlook for the back half of 2024 in our latest Weekly Market Wrap.

A summary of last week's market highlights and economic news.

Our latest Weekly Market Wrap discusses a potential silver lining to the cooling economy and how inflation may also be r...
07/08/2024

Our latest Weekly Market Wrap discusses a potential silver lining to the cooling economy and how inflation may also be resuming a gradual cooling period. Read on for potential effects on the markets, whether or not we see moderating inflation.

A summary of last week's market highlights and economic news.

With the first half of 2024 now in the books, our latest Weekly Market Wrap takes a look at a few notable winners and lo...
07/01/2024

With the first half of 2024 now in the books, our latest Weekly Market Wrap takes a look at a few notable winners and losers in the markets. Check out our views on what that performance means for the remainder of the year.

A summary of last week's market highlights and economic news.

In our latest Weekly Market Wrap, we explore the current state of the consumer, the outlook for spending and the implica...
06/24/2024

In our latest Weekly Market Wrap, we explore the current state of the consumer, the outlook for spending and the implications for both the economy and the markets.

A summary of last week's market highlights and economic news.

The June FOMC meeting and U.S. inflation data were front and center last week, with both offering some positive news for...
06/17/2024

The June FOMC meeting and U.S. inflation data were front and center last week, with both offering some positive news for the bulls. Our Weekly Market Wrap highlights potential market opportunities ahead.

A summary of last week's market highlights and economic news.

The onset of summer coincided with signs of a cooling economy and mixed signals on the labor market, best described as a...
06/10/2024

The onset of summer coincided with signs of a cooling economy and mixed signals on the labor market, best described as a gradual normalization rather than a sudden shift.

We highlight four trends to watch in our latest Weekly Market Wrap.

A summary of last week's market highlights and economic news.

This year's intense focus on the timing of a potential Fed rate cut, as well as the mania around AI, have been well docu...
06/03/2024

This year's intense focus on the timing of a potential Fed rate cut, as well as the mania around AI, have been well documented. But there's more to this market than meets the eye.

We share three things that might come as a surprise in our latest Weekly Market Wrap.

A summary of last week's market highlights and economic news.

If you missed it the first time around, you might get another chance!
06/01/2024

If you missed it the first time around, you might get another chance!

The group of sunspots that created very strong solar flares and intense northern lights has moved around the sun. The sunspot group is now ready to rotate to facing Earth. This could lead to another solar storm.

After 4 weeks of rallying, markets took a breather last week, despite stellar earnings from the artificial intelligence ...
05/28/2024

After 4 weeks of rallying, markets took a breather last week, despite stellar earnings from the artificial intelligence (AI) darling Nvidia. While returns were narrow and concentrated in the technology space early on, diversification will likely be a key theme as the bull market continues and matures.

Find out more in our latest Weekly Market Wrap.

A summary of last week's market highlights and economic news.

With inflation's peak in the rear view, and the stock market climbing to a new summit in recent days, last week highligh...
05/20/2024

With inflation's peak in the rear view, and the stock market climbing to a new summit in recent days, last week highlighted the role the descent in inflation is having on the ascent in equities. We think these conjoining trends can persist, though likely with a few more hiccups along the way.

Check out our peak perspectives in our latest Weekly Market Wrap.

A summary of last week's market highlights and economic news.

As the first quarter earnings season wraps up, we offer our take on the state of corporate America, which provides a val...
05/13/2024

As the first quarter earnings season wraps up, we offer our take on the state of corporate America, which provides a valuable compass for evaluating the overall trajectory of stocks.

A summary of last week's market highlights and economic news.

After five months of sharp and steady gains beginning last November, the mood in the financial markets has shifted in re...
05/06/2024

After five months of sharp and steady gains beginning last November, the mood in the financial markets has shifted in recent weeks. The catalysts for the swing – Fed policy, the jobs market, corporate earnings – were all in the spotlight last week.

We offer our take in our latest Weekly Market Wrap.

A summary of last week's market highlights and economic news.

Between a barrage of corporate earnings, the first quarter GDP report, and the release of the Fed's preferred measure of...
04/29/2024

Between a barrage of corporate earnings, the first quarter GDP report, and the release of the Fed's preferred measure of inflation, investors had plenty to digest as markets continue navigate a bumpy start to the second quarter.

While new data flooded in, the narrative stayed largely unchanged in our view, and stocks recovered some of the April losses on the back of strength from tech.

We offer our take on last week's developments along with portfolio implications.

A summary of last week's market highlights and economic news.

Unhappy with your tax bill this year? Here are 3 things you can do now to help reduce your future tax burden.
04/23/2024

Unhappy with your tax bill this year? Here are 3 things you can do now to help reduce your future tax burden.

3 things you can do now to help reduce your future tax bill

After a 25% run higher in the S&P 500 over the past six months, the tone in the markets in recent weeks seems to have sh...
04/22/2024

After a 25% run higher in the S&P 500 over the past six months, the tone in the markets in recent weeks seems to have shifted. In our view, volatility has been sparked by a trifecta of recent data and news flow.

We share our take on three drivers of the recent market pullback in our latest Weekly Market Wrap.

A summary of last week's market highlights and economic news.

Did you receive a tax refund this year? If so, you may want to consider using your refund to help you achieve your finan...
04/17/2024

Did you receive a tax refund this year? If so, you may want to consider using your refund to help you achieve your financial goals. Here's how.

Receiving a tax refund? Consider these options on how to use the money received.

And it was beautiful while it lasted!
04/17/2024

And it was beautiful while it lasted!

Interesting Weather Fact: Grand Rapids, Michigan got more sunshine this past weekend (1,580 minutes) than they got during the ENTIRE MONTH of January (1,424 minutes). Pic. is just before sunset Sunday evening (4/14) at the Muskegon MI Channel.

Along with last week's solar eclipse came another seemingly rare event: the stock market turned lower, with hotter-than-...
04/15/2024

Along with last week's solar eclipse came another seemingly rare event: the stock market turned lower, with hotter-than-expected inflation data eclipsing the enthusiasm around upcoming Fed rate cuts.

Although we've been of the view that the recent sharp market rally will eventually need to blink, more broadly, we still think there's a good case for investors to look up.

A summary of last week's market highlights and economic news.

Employment conditions plus inflation trends equals Fed interest rate decisions. This is the calculus that has been guidi...
04/08/2024

Employment conditions plus inflation trends equals Fed interest rate decisions. This is the calculus that has been guiding market performance for the past two years.

The first variable in that equation was in full focus last week as the latest jobs report provided a fresh look at the state of the labor market. While the better-than-expected results showed that the economy remains in good health, markets will continue to do the math on what this means for upcoming Fed actions.

In our latest Weekly Market Wrap, we offer our take on the implications for markets as we advance.

A summary of last week's market highlights and economic news.

I’ll just leave this right here… 🤓
04/04/2024

I’ll just leave this right here… 🤓

The last time the Fed achieved a soft landing was in 1995 when a successful pivot to rate cuts supported the start of a ...
04/01/2024

The last time the Fed achieved a soft landing was in 1995 when a successful pivot to rate cuts supported the start of a multi-year rally. Today, investors are hoping to achieve a similar outcome as most central banks are eyeing the start of rate cuts in the months ahead.

In our latest Weekly Market Wrap, we examine the similarities and differences in the macroeconomic backdrop between now and the mid-'90s and offer our views of where the opportunities lie.

A summary of last week's market highlights and economic news.

Last week, the Federal Reserve held its March Federal Open Market Committee (FOMC) meeting and press conference and also...
03/25/2024

Last week, the Federal Reserve held its March Federal Open Market Committee (FOMC) meeting and press conference and also released an updated set of economic projections. We share our takeaways in our latest Weekly Market Wrap.

A summary of last week's market highlights and economic news.

There are only three weeks left to file your taxes—do you have everything you need to file? Use this checklist to help m...
03/25/2024

There are only three weeks left to file your taxes—do you have everything you need to file? Use this checklist to help make sure you are all set to file your taxes by the April 15th deadline.

Ready to file your federal income taxes? Use our tax filing checklist to help ensure you have all the tax forms you need to complete your return.

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