08/01/2024
It is beginning…
A subscription program for us.
All of you who have joined me on this ride through the discovery of coffee’s international leaders.
We have spent almost two years thinking of how to provide a subscription program that matches our experience in the shop. Ever since our insane advent calendar (that we barely broke even on because of the generous donation of labor from Rechung, Dyo, and TK) we’ve wanted to re-imagine how we send you home with coffee.
Try-Cycle is aimed to tackle two of our biggest concerns with providing a subscription service. Packaging waste and Guided Exploration.
Packaging waste.
The carbon footprint the coffee industry has is quite shameful. We don’t want to add to it. With our introductory launch of 30 subscriptions we are reducing 30 retail packaging to 10 bulk packages. Retail packaging has multiple layers of design while bulk packaging is almost always simplistic and easiest to recycle. As the number of Try-Cyclists grows the reduction of retail packaging we consume will also grow!
Guiding Exploration.
It’s easy in the shop for me to talk to a handful of us about coffee and all the what’s and why’s. The problem is I can only have so many conversations within the hours of 6:30am-1:00pm. Within each Cycle a curation of ten coffees have been selected to expand your palate and explore your olfactory connection to coffee. Although I’m still learning how to navigate, Try Cyclists will be invited to an online Discord server to open communication between other Try Cyclists and our team!
I can’t express enough how excited I am for this. As much as I want to provide this program for everyone, our initial launch will be limited to 30. This is an experience that I will dedicate a lot of focused attention fine tuning the program to reach its fullest potential. We will grow this, but I want to nurture it’s beginning.
-TK
