Aurify Brands

Aurify Brands We started with one Subway restaurant in Walton, NY and grew to 18 Dunkin’ Donuts and ten Baskin-Robbins on Long Island and in Maryland over the ensuing years.
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Our company originally began as Five Points Partners (“FPP”), founded in 2003, with a singular focus: to build or acquire multi-unit national franchise networks. In 2006, we acquired the exclusive rights to develop up to 30 Five Guys Burgers locations in Manhattan. After extensive experience with and research in the franchise industry, we came to realize that the most important quality of any conc

ept is the strength of its brand and the connection to its customers. This realization led us to expand our investment approach to include acquiring and developing concepts with high brand equity potential. We formed Aurify Brands in 2010 to identify unmet market needs that can be filled with original concepts we develop, acquire existing companies with high, yet unrealized, brand potential, and to continue developing multi-unit franchise concepts with stand-out brand characteristics.

12/27/2018

Warm, simple sides that pair well with just about everything.

12/18/2018

Exclusively at our NOMAD location, get your hands on some tasty BBQ Jackfruit! 🙌

11/28/2018

Have it your way - make your own plate 💁

11/27/2018

Today is and we're so excited to see these whole birds "fly" out of the kitchen! Only a few days left to help us donate to Coalition for the Homeless, Inc.'s Camp Homeward Bound | $5 for every whole bird sold! 🍗

10/29/2018
10/23/2018
10/04/2018

What's happenin' hot stuff? Grab our Mike's Hot Honey all-white meat chicken tenders to fire up your day. 🔥 🍗 🔥

10/02/2018

Bright & In Season! 🥗 The Autumn Salad with mojo grilled thigh, brown rice, Brussels sprouts, sweet potato hummus, beet-tomato chutney, green goddess dressing.

09/25/2018

The Yuzu Poké Bowl is getting a Fall update, too! Now served with the Chipotle Slaw for an extra kick 🔥

09/18/2018
09/13/2018

Bring breakfast up a notch.

09/04/2018

Our Sweet Pea Hummus is gettin' an upgrade. Stay tuned for our NEW Fall Menu additions. 🍂

08/20/2018

Al fresco in the park ☀️

08/06/2018

"They call me mellow yellow..." 🎼

07/09/2018

Summer is in full swing and we've got just what you need at you're next summer party 🍗 Fields Good Feast! http://bit.ly/FGCcatering

06/20/2018

Hey fam, meet our NEW summer menu! ☀️🍅🌿 Come in and try our bright, Mediterranean inspired dishes that are here just in time for the warm weather!

06/13/2018
06/11/2018

Our very own Spencer Rubin landed in the pages of QSR Magazine in their "16 Young Leaders to Watch" feature. Woot.

Check out the digi version (page 42): http://www.ourdigitalmags.com/publication/?i=463849 #{%22issue_id%22:%22498214%22,%22page%22:0}

05/30/2018

Aurify Brands is helping food entrepreneurs scale their fledgling brands by providing them with everything from capital to operational support and mentorship.

05/29/2018

Servin' up Fields Good Feasts one party at a time! Small gathering or corporate lunch, we've gotcha covered 👌 http://bit.ly/FGCcatering

Holy Shish*to!
05/22/2018

Holy Shish*to!

The weather is heating up... and so are we! 🔥

MONDAY YUM-DAY!
05/14/2018

MONDAY YUM-DAY!

Monday Yum-day. 😋 Our first-ever vegan sandwich — VEGAN BURGER MELT — launches today at all US Melt Shop locations. Stop by and sink your teeth into this beauty featuring a baked not fried Veggie Burger (beets, quinoa, black beans, brown rice & spices), Tomato-Cayenne Vegan Cheese, Roasted Tomatoes, Caramelized Onions & Arugula on Multigrain. Available for a limited time only. 🌱🌿

05/11/2018

New York City-based Melt Shop, which debuted its first international location in Kuwait in January and opened its second unit in the Middle Eastern country in April, is one of the latest newcomers to the scene.

05/09/2018

Beer + Birds, it's a flawless combo. Stop in to our 23rd street location for a cold one after work! $5 Happy Hour weekdays from 4-7pm 🍺🍷

05/07/2018

Another beauty bowl in our line up. If you LOVE our CHICKEN+CHORIZO this is it on a bed of rice. 🔥

05/07/2018

Everyday I’m Trufflin’ 🎶
📷: dontsitathomeeats (IG)

04/23/2018

pick a side, any side ☝️

Attn. Chicago: It’s almost time for   🍽 Stop by The Little Beet Table in Chicago to enjoy James Beard-inspired dishes fr...
04/17/2018

Attn. Chicago: It’s almost time for 🍽 Stop by The Little Beet Table in Chicago to enjoy James Beard-inspired dishes from April 27th-May 7th. Peruse LBT’s food & wine pairings here: http://bit.ly/LBT-Eats-Week

Address

56 West 22nd Street
New York, NY
10010

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Our Story

Our company originally began as Five Points Partners (“FPP”), founded in 2003, with a singular focus: to build or acquire multi-unit national franchise networks. We started with one Subway restaurant in Walton, NY and grew to 18 Dunkin’ Donuts and ten Baskin-Robbins on Long Island and in Maryland over the ensuing years. In 2006, we acquired the exclusive rights to develop up to 30 Five Guys Burgers locations in Manhattan. After extensive experience with and research in the franchise industry, we came to realize that the most important quality of any concept is the strength of its brand and the connection to its customers. This realization led us to expand our investment approach to include acquiring and developing concepts with high brand equity potential. We formed Aurify Brands in 2010 to identify unmet market needs that can be filled with original concepts we develop, acquire existing companies with high, yet unrealized, brand potential, and to continue developing multi-unit franchise concepts with stand-out brand characteristics.

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