MCR, inc.

04/30/2015

How to get your direct mail noticed http://bit.ly/1xeUqh1

Direct mail is not effective if recipients do not read it. The first thing that your direct mail needs to do is to get noticed in the mailbox. This...

04/29/2015

7 videos that can help you be a better fundraiser http://bit.ly/1HAnO4O

I've been inspired by these excellent videos, and I think you might be too. Give yourself a little time and enjoy them! 1. Paul Zak on the future...

04/28/2015

Why it’s important to prepare for the FY end today http://bit.ly/1OxcKHw

If you're on a June/July fiscal year, you need to make plans now for a strong year's end. That means updating your messaging that you decided last...

04/27/2015

Mailing Tip Monday: In order to get a consistent tone and content, write your follow up letter at the same time you write the first letter.

04/24/2015

Remember to keep your letters donor-centered! http://bit.ly/1FRPujt

04/23/2015

How dating your donors might just be the best fundraising tactic http://bit.ly/1LSFGuZ

Fundraising is not unlike courtship, or at least dating. Good dating advice is a lot like good fundraising advice, as you can read in this post...

04/22/2015

Do men and women respond to different fundraising appeals? http://bit.ly/1xuH5kY

04/21/2015

Who out there is new to the fundraising game? Check out these tips on how to ask for money http://bit.ly/1yhp4k6

There are many reasons why people give to charity. The #1 reason is because they’re asked. Asking for money doesn’t come naturally to everyone....

04/20/2015

Mailing Tip Monday: Including a line of handwritten text can add just the personal touch that your donors need to feel appreciated.

04/17/2015

Just a reminder that direct mail is still consistently gets a good ROI’s http://bit.ly/1LPsVkO

04/16/2015

Think letters are outdated? Study shows that readers absorb less on eReaders than on paper http://bit.ly/1OvDVCF

04/15/2015

Check out this surprising tweak to increase donor retention http://bit.ly/1EN2q8W

Donors need to know their gift is making an impact. And as Ken Burnett says, 2 weeks is tool long to wait. This surprising tweak to makes it...

04/14/2015

Trying to write relatable copy for your FY end appeal? Check out these tips? http://bit.ly/1EEcfU5

Conversational writing is relaxed, fun, and engaging. These 10 tips by Leo Babauta show you exactly how to do it.

04/13/2015

Mailing Tip Monday: Throughout your copy, emphasize your appreciation for their continuing and steadfast support.

04/10/2015

Does anyone have any similar donor-prospecting stories? http://bit.ly/1EKqrgX

3 notes March 11, 2015When you call a prospect to ask for a qualification meeting and they say I don’t want to waste your time. I love the...

04/09/2015

Is Yoda or Batman better for your donors? http://bit.ly/1HuhdsB

There are two fundamentally different approaches fundraisers can take to their donors: One stays in the background and empowers the donor to be the...

04/07/2015

Are your current calls to action just not cutting it? Check out these tips http://bit.ly/1boEUFC

The most important thing you do in, any fundraising situation is the call to action. If the call to action is weak (or non-existent), you're...

04/06/2015

Mailing Tip Monday: Using a different kind of envelope can make your letter stand out in the mail. Try varying size, shape, color or texture

04/03/2015

Friday Funday! Which Fundraising Disney Princess are you? http://bzfd.it/1CRSJZm

Have you ever wondered what Disney princess you’d be? Or what kind of fundraiser? Well this quiz ANSWERS BOTH!

04/02/2015

How to make your appeal as readable as possible http://bit.ly/19Lpx9B

Writing fundraising copy should be detailed and painstaking for you. Reading it should be fast and easy for your donor.

04/01/2015

Check out this article from on how to use direct mail to feature matching gifts. http://bit.ly/1CREeEL

How to market matching gifts through direct mail, such as letters, postcards, paper inserts, newsletters, and return envelopes.

03/31/2015

Just a tip: There are flaps that are machine insertable (Booklet envelope flap) and others that are not (Baraonial envelope flap).

03/30/2015

Mailing Tip Monday: Don't forget about your SYBUNTS! Send appeals allowing them to "buy back" their missed years saying, “We’ve missed you!”

03/27/2015

Friday Funday! Thanks, http://bit.ly/1uJmuT1

03/26/2015

Are you thanking donors, or just using the moment to brag? http://bit.ly/1wlnXVZ

Have you ever been thanked in a way that made you feel not so thanked? It's what happens when the thanker uses the occasion not to thank you, but...

03/25/2015

If you haven’t yet, use your client code to check our samples site with over 4,000 samples of our work

03/24/2015

A Twist on Direct-Mail Fundraising Premiums http://bit.ly/1DlNXjF

Freemiums and premiums have long been staples of direct-mail fundraising. In this video, Direct Marketing IQ's Paul Bobnak takes a look at this...

03/23/2015

Mailing Tip Monday: You want to make it as easy as possible for donors to respond. Check boxes on your reply slip can help

0 notes January 25, 2015Trying to strategize for end-of-year solicitations. Post by John C Filed under fundraising major gifts bad boss annual...