Platform One

Platform One Evolve from managing experiences to creating incredible ones. Potentiate (www.potentiateglobal.com) launched in Australia and Japan on 11 October 2010.
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Potentiate has grown from a strong background in market research, analysis software and research sample provision. Potentiate is a data intelligence company that combines next generation technology with fresh thinking. We partner with clients to create data driven services, platforms and tools designed to transform. Service categories include:
• The creation of actionable data for market research

and consultancy services
• An innovative approach to Customer Experience Management which has helped clients grow customer value and drive a culture of continuous improvement;
• Next generation technology to create smart communication, planning and reporting tools to improve business efficiency and empower stakeholders.
• Driving business performance through tools which allow active and efficient sharing of data in organisations in a way which engages teams. Specialties
Data collection tools and management, data visualisation and integration, customer experience management, automated reporting, digital profiling and passive online behavioural tracking, online research services, RDD telephone sample, digital fraud detection, analytical tools and full service market research consultancy. Create Actionable Data
If you are looking for ways to make data more immediate, accessible and valuable to really drive actionable insights, Potentiate has the next generation technology, skills and thinking to support this. Grow Customer Value
In a highly connected world it is vital to engage customers constantly and drive a culture of continuous improvement. Potentiate offers a proven approach to help achieve new benchmarks in customer satisfaction. Increase Transparency & Accountability
Incorporating new digital data into smart communication planning and reporting tools can improve online value and relationships between agencies and advertisers. Potentiate brings this data together in engaging formats. Drive Performance
Getting your teams fully engaged and working together on strategies helps drive growth. Actively sharing critical data is key. Potentiate creates new systems to optimise data delivery and operational efficiency.

Wondering which CX trends are the most influential so far in 2024? Cut through the noise with our latest whitepaper auth...
30/05/2024

Wondering which CX trends are the most influential so far in 2024? Cut through the noise with our latest whitepaper authored by market research expert Ray Poynter.

Learn about the transformative role of AI in customer engagement - highlighting trends like predictive analytics and personalized interactions. 🎯

Find out how your organization can leverage AI to create smart, seamless customer experiences (while maintaining the human touch).

🔗 https://www.platform1.cx/whitepapers/2024-cx-trends-ai-shaping-customer-experience

The Platform One CX Trends Report for 2024 explores how AI is changing customer experience. It highlights important trends like predictive CX, digital agents, and hyper-personalization, showing both the opportunities and challenges ahead. The report emphasizes the need to balance AI advancements wit...

02/04/2024

Watch our latest webinar featuring industry experts Ray Poynter and Matthieu Perrin as we explore how companies can harness the power of AI to revolutionize their Insight Community Programs. 🌟

Discover innovative strategies and practical tips from the forefront of market research. Plus, learn how to unlock the full potential of AI in engaging and understanding your community like never before.

What's confirmation bias, what does it mean for Electric Vehicles and how can we debunk or overcome myths with smart mar...
14/02/2024

What's confirmation bias, what does it mean for Electric Vehicles and how can we debunk or overcome myths with smart marketing?

Nicole Grantham, one of our resident automotive experts shares 5 of her top tips on how we can tackle confirmation bias when marketing EVs.

Learn how survey length impacts response rates in different industries. Platform One shared top 10 ways to maximise your CX survey response rates.

Wishing our friends and colleagues a very Happy Chinese New Year!Gōng xǐ fā cái !恭喜发财🐉
12/02/2024

Wishing our friends and colleagues a very Happy Chinese New Year!

Gōng xǐ fā cái !
恭喜发财
🐉

🚀 Exciting News in Market Research! 📊 Dive into the dynamic realm of market insights with our latest article on leveragi...
06/02/2024

🚀 Exciting News in Market Research! 📊

Dive into the dynamic realm of market insights with our latest article on leveraging online communities to overcome data quality challenges - featuring Market Research expert Ray Poynter.
🌐✨

Learn how survey length impacts response rates in different industries. Platform One shared top 10 ways to maximise your CX survey response rates.

Hot off the press! Huge congratulations to our Chairman, Henry Cheang and our Research Manager, James Ruta for bringing ...
28/11/2023

Hot off the press! Huge congratulations to our Chairman, Henry Cheang and our Research Manager, James Ruta for bringing home 2 gongs at The Research Society awards in Sydney last night!

Henry was recognised for over 30 years of tech innovation in the industry, receiving a Fellowship award.

James, after already winning the Best Young Presenter award at The Research Society conference earlier this year, was recipient of the Highly Commended Young Researcher award.

2 total legends and we couldn't be prouder!

Huge congrats to James Ruta for recently winning Best Presentation by a Young Researcher at The Research Society Human I...
21/09/2023

Huge congrats to James Ruta for recently winning Best Presentation by a Young Researcher at The Research Society Human Insights Conference 👏 !

We're super proud James, you're a star 🌟!

Wanting to understand more about consumer attitudes and behaviours towards the cost-of-living crisis? We've done some re...
10/09/2023

Wanting to understand more about consumer attitudes and behaviours towards the cost-of-living crisis?

We've done some research for you. We’ve looked at strategies people are using to cope with financial pressures and discovered that, while not all coping strategies are the same, there are some common threads running through the cost-of-living crisis.

Informed by omnibus research and our lived experience as researchers, this blog by our Research Director, Rebecca Dare discusses these common threads and shares how empathy plays a key role in how businesses can support their customers during this time.

We’re all impacted in one way or another by the cost-of-living crisis. Here at Platform One, we aim to be part of a solution rather than a source of shame, and are here to help businesses do the same.

As a global company spread across different parts of the world, we're always looking for ways to connect as a team. Rece...
03/09/2023

As a global company spread across different parts of the world, we're always looking for ways to connect as a team. Recently we introduced our 'Global One-ders Connect' program where we come together and have some fun celebrating various 'world events'.

We celebrated World Friendship Day with some great friendship songs strummed on the guitar by one of our own, James Ruta.

We celebrated World Chocolate Day with some excellent Chocolate Trivia - of course eating some chocolate along the way!

And more recently, we celebrated World Photography Day, sharing our pics from every corner of the world and the stories that go with them.

We've loved having these one-derful occasions to connect and look forward to the next one!

Wishing our very own James Ruta all the best presenting at The Research Society Human Insights conference today!
30/08/2023

Wishing our very own James Ruta all the best presenting at The Research Society Human Insights conference today!

Wanting to understand more about consumer attitudes and behaviors towards sustainability?We've done some research for yo...
04/07/2023

Wanting to understand more about consumer attitudes and behaviors towards sustainability?

We've done some research for you.

Pre-pandemic we switched to reusable and recyclable. Post-pandemic our focus on sustainability has amplified, reflecting the time we had to think during lockdowns and a changed view of the way the world ‘should be’.

What we’re not seeing yet, though, is consumers putting their money where their mouth is. Instead there’s a widening “say-do” gap – consumers say they care about sustainability but they don’t do what is needed for sustainability.

Informed by omnibus research and our lived experience as researchers, this blog by Nicole Grantham discusses three clear reasons for this gap.

Sustainability isn’t new. Pre-pandemic we switched to reusable and recyclable, and some of us considered solar panels in the name of sustainability. Post-pandemic our focus on sustainability is amplified, reflecting the time we had to think during lockdowns and a changed view of the way the world ...

06/06/2023

Looking to extend your career with an incredible research team, working with some amazing clients in a work environment that offers flexibility. We have a great opportunity for you! See link below for more details

Posted 1:54:34 AM. Senior Research Manager Full Time | Senior Research Manager Flexible Working…See this and similar jobs on LinkedIn.

Today we hosted our Biggest Morning tea!We connected, we got creative, and we even had a little competition! And most im...
25/05/2023

Today we hosted our Biggest Morning tea!

We connected, we got creative, and we even had a little competition! And most importantly we raised vital funds for Cancer Council Australia 🍵 🍰 🌸 .

Our Senior Leadership team - planning our future in Vegas!So good to have this awesome crew together representing all of...
17/05/2023

Our Senior Leadership team - planning our future in Vegas!

So good to have this awesome crew together representing all of our regions - US, Europe and APAC!

Want to reap the benefits of a comprehensive CX program that leverages the latest research technologies, augmented by th...
02/05/2023

Want to reap the benefits of a comprehensive CX program that leverages the latest research technologies, augmented by the power of the human mind?

Our latest white paper reveals how successful CX programs are powered by both software + services and why it's the better option for ambitious organizations.

Download for free today!

In today's competitive business landscape, customer experience (CX) has emerged as a critical differentiator. Companies are increasingly investing in CX services to optimize customer satisfaction, drive customer loyalty, and ultimately, enhance their bottom line. This white paper reveals the best wa...

21/03/2023

We are excited that our Chief Research Officer, Ray Poynter has been elected in to the top job of ESOMAR, President of the Council for 2023 - 2024!

Huge congrats Ray, very well deserved!

There's a lot of buzz around ChatGPT - the conversational AI model trained to generate human-like responses to input pro...
15/02/2023

There's a lot of buzz around ChatGPT - the conversational AI model trained to generate human-like responses to input prompts.

But what does it mean for CX?

Discover the short term implications for Customer Experience in our latest article by Ray Poynter, Platform One's Chief Research Officer.

In the medium to longer term, the implications of Generative AI for CX are massive and transformational. But, what about the short-term impacts of ChatGPT, the first Generative AI system to break through into generalized, public awareness?

Want to know where CX is heading in 2023?From the Metaverse and Web3 to how macro economic influences are impacting CX, ...
17/01/2023

Want to know where CX is heading in 2023?

From the Metaverse and Web3 to how macro economic influences are impacting CX, our latest Trend Report reveals what to expect in the year ahead and beyond.

Download for free today!

Want to know where CX is heading in 2023? Check out our latest report to find out what is in store for CX in the year ahead and beyond.

Our awesome Melbourne crew getting festive!
14/12/2022

Our awesome Melbourne crew getting festive!

Ray Poynter, Chief Research Officer for Platform One, was recently the keynote speaker at the joint APRC / KORA Conferen...
01/11/2022

Ray Poynter, Chief Research Officer for Platform One, was recently the keynote speaker at the joint APRC / KORA Conference in Seoul (APRC is the Asia Pacific Research Committee and KORA is the Korean national research association).

In this latest article, Ray summarizes key insights from the conference, the presentations and discussions with attendees.

Ray Poynter had the honor of being the keynote speaker at the joint APRC / KORA Conference in Seoul (APRC is the Asia Pacific Research Committee and KORA is the Korean national research association). Here is some feedback from the conference, the presentations and discussions with attendees.

We're excited that Kristian Djeng has joined our team!Kristian is a Senior CX Coordinator, based in Melbourne.We're look...
20/10/2022

We're excited that Kristian Djeng has joined our team!

Kristian is a Senior CX Coordinator, based in Melbourne.

We're looking forward to working with you Kristian!

Welcome to the team Rachael Byrne!We're excited that Rachel has joined us as an Insights Community Manager, based in Mel...
20/10/2022

Welcome to the team Rachael Byrne!

We're excited that Rachel has joined us as an Insights Community Manager, based in Melbourne.

We're looking forward to working with you Rach!

We're delighted to welcome Rebecca Boardman to the team!Rebecca is joining us as Senior CX Account Manager, based in Syd...
19/10/2022

We're delighted to welcome Rebecca Boardman to the team!

Rebecca is joining us as Senior CX Account Manager, based in Sydney!

Great to have you onboard Bec!

Congratulations to James Ruta, our Senior Research Executive for being nominated for the Significant Insights Media Glob...
12/10/2022

Congratulations to James Ruta, our Senior Research Executive for being nominated for the Significant Insights Media Global 30 Under 30 list for 2022!

Hugely well deserved! You're a legend James.

We're super excited that Jon Durrant has joined us as our Enterprise Sales Representative in Utah.A very warm welcome to...
11/10/2022

We're super excited that Jon Durrant has joined us as our Enterprise Sales Representative in Utah.

A very warm welcome to the team Jon, we're looking forward to working with you!

Spending on customer experience systems is increasing but, for the last few years, customer satisfaction has been fallin...
11/10/2022

Spending on customer experience systems is increasing but, for the last few years, customer satisfaction has been falling.

This paradox does not imply that customer satisfaction is not important.

Companies with the best customer satisfaction scores have higher profits and better stock market returns. Similarly, Forbes regularly reports the commercial and financial benefits of superior customer satisfaction and experience.

The issue that this paradox (i.e. rising CX spend AND falling satisfaction) highlights is that increased CX spending has stopped generating better satisfaction scores.

Before 2018, CX spending was going up and satisfaction was going up. However, spending is still going up, but satisfaction is falling.

Read our latest article written by Ray Poynter and published in Customer Think and discover:

Why CX spend is increasing;
Why customer satisfaction is falling; and
What organizations can do to get customer satisfaction moving in the right direction.

Why is Customer Satisfaction Falling When CX Spending is Booming? 6 Ways to Improve Linkage By Ray Poynter - September 28, 2022 1 189 views Tweet Yes, you read that headline correctly. Spending on customer experience systems is increasing but, for the last few years, customer satisfaction has been f...

04/10/2022

Happy !

CX Day is a global day to celebrate the organizations, individuals, and yes, customers, that are at the heart of better customer experiences.

We deliver CX differently. How?

We move your CX program from being compliance-based, towards being an input into business process re-engineering.

We avoid your CX program stagnating.

We design dashboards that promote actionability.

We design programs that move beyond the 'average customer'.

We link CX program to other data and insights process, in a two-way exchange of information.

Want to find out more? Ask us today.

Did you know that customer satisfaction has been falling over the last few years despite investment in CX increasing?Acc...
04/10/2022

Did you know that customer satisfaction has been falling over the last few years despite investment in CX increasing?

According to the American Customer Satisfaction Index, average customer satisfaction scores have been falling steeply since 2018. This decline precedes the pandemic, it continued through the pandemic, and it is continuing after the pandemic.

As with most phenomena, the causes of the decline in average customer satisfaction are multiple, and they don’t all point in the same direction.

In his latest article published in CustomerThink, Ray Poynter, our Chief Research Officer, explores why this is happening and what you can do to turn customer satisfaction around.

Why is Customer Satisfaction Falling When CX Spending is Booming? 6 Ways to Improve Linkage By Ray Poynter - September 28, 2022 1 189 views Tweet Yes, you read that headline correctly. Spending on customer experience systems is increasing but, for the last few years, customer satisfaction has been f...

Winner! Huge congrats to Ray Poynter for the ESOMAR Insight250 award!Insight250 celebrates the worldwide pioneers, leade...
25/09/2022

Winner! Huge congrats to Ray Poynter for the ESOMAR Insight250 award!

Insight250 celebrates the worldwide pioneers, leaders and innovators in market research, data-driven marketing and insights.

The Insight250 presents a unique view into academic, enterprise, agency, technology, media and association data-driven leaders around the globe.

Ray, we're so grateful for your expertise, mentorship and for being a huge inspiration to all of us. Cheers to you, from all the team at Platform One!

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