21/09/2015
Adopted from article published by Deborah L. Jacobs, Forbes Staff
If you are in the market for a job, you need to be aware of the information connected with your name online and you must ensure that you have a sober email address. Emails addresses like [email protected] or [email protected] may amuse your friends but it will keep you among the unemployed.
An increasing number of companies and recruiters are checking search engine results and social media sites to learn more about potential employees. Your need to give serious thought about what you post or repost online, including pictures! Further, what is posted is usually in cyberspace forever, in one form or another. Questionable content and social media red flags can take you out of the running regardless of your qualification. Here are some tips protect your online reputation and avoid ending up in a potential employer’s pile of rejected candidates.
Check your online identity.
Run various searches for your name on major search engines and social media sites. If you’re noticing that the top results are from non-professional sources linked to your name, then it’s time to update your professional profiles. At least one of the top five search results for your name should relate to your professional interests. LinkedIn has high visibility in Google search results, so maintaining a comprehensive, up-to-date LinkedIn profile helps significantly.
Put your best foot forward. Use your social media profiles to demonstrate your strengths and signal to employers that you are the best candidate for the job. Everyone has unique interests outside of their work life, and your social media profiles can shine a positive light on these hobbies. Post freely about accomplishments, such as marathon running or charity work. If an employer stumbles across your personal profiles, your unique interests can be a strong complement to your professional credentials.
Limit negative content. With privacy settings constantly changing on Facebook and other social sites, it’s better to be safe than sorry about what you share on social media. After reviewing your social media profiles to make sure your content consists of information you would like to share with employers, use tools to scan what remains.
Leave no room for confusion. If you have a common name, you risk being mistaken for someone else online. Rather than taking the blame for others’ mistakes, look for ways to differentiate yourself.For example, someone with the name “Chris Andrews” who is a CPA, could use “Chris Andrews, CPA” in online profiles or consider including a middle name or initial. Registering a unique URL with your name for your social media accounts improves the chances that employers will find your profiles, rather than those of someone else with the same name.
With recruiters paying close attention to job seekers’ social media profiles, it is imperative to maintain control of your online social presence. Today, these profiles are an extension of your resume and should be used to help – not hurt – your chances of landing the next golden job opportunity.