MullenLowe Profero

24/04/2019

Amazon Go won't be the only thing transforming how we shop in 2019: https://medium.com//experience-transforming-trend-5-buying-without-barriers-3bbf445005e6

13/03/2019

It's 6 months since House of Fraser was rescued from administration. But is Mike Ashley delivering the promised transformation?
https://www.retailgazette.co.uk/blog/2019/03/6-months-since-mike-ashleys-house-of-fraser-takeover-whats-changed/

04/03/2019

Peter Moody’s take on what Marie Kondo can teach us about transforming the retail experience.
https://www.essentialretail.com/comments/marie-kondo-brick-mortar-retailers/

01/03/2019

The data race is on, but what does it mean for you? Find out in our 4th deep dive into 2019's experience-transforming trends.

Sam Brigstock, Strategist at MullenLowe Profero

27/02/2019

Purchasing is becoming increasingly personal. Introducing our third trend for 2019, 'The Intimate Internet'

Rowan Kisby, Strategy Director at MullenLowe Profero

21/02/2019

When it comes to voice, smart speakers are only the start. Find out more in the second of our 2019 trend deep-dives: Audio Goes AWOL

#2 Audio Goes AWOL

19/02/2019

In the first of our 2019 trend deep-dives, we're looking at how tech is changing the way consumers get inspired.
transformation

As consumers in the digital age, we’re all familiar with the traditional add to basket e-commerce experience but that’s all about to…

13/02/2019

Disruptor Revolut has seen its 'data-driven' ads backfire: but what next for the brand? Our Strategic Development Director encourages them to break norms, not hearts.

Read more here: https://www.campaignlive.co.uk/article/revolut-please-break-norms-not-hearts/1525625

29/01/2019

Introducing our Experience-Transforming Trends for 2019: the 7 shifts we believe should be top of your innovation agenda.

2019 marks a shift in digital transformation. ‘Proper’ AI now permeates many leading brand experiences. We move from solving individual consumer challenges to society wide issues, some of which have been caused by tech. Community expectations on how fast brand experiences should react reach new ...

29/01/2019

Just launched: Battle of the Kings for Harley-Davidson. The site heroes our Custom Kings and their creations, enables user voting, and even invites visitors to commission their own custom bike. Drop by and take a look: customkings.harley-davidson.com

09/07/2018

Make sure you check out this super Chatbot we’ve just launched for Pimm's to celebrate the tennis! Get 3 questions right in our Pimmsical quiz of all things Wimbledon, British and Pimm’s & you win a free 🍓 & chance to win tickets to 🎾: m.me/pimms

09/07/2018

Make sure you check out this super Chatbot we’ve just launch for Pimm's to celebrate the tennis! Get 3 questions right in our Pimmsical quiz of all things Wimbledon, British and Pimm’s & you win a free ’s🍓 & chance to win tickets to 🎾: https://www.messenger.com/t/pimms

15/05/2018

Johnnie Walker have just launched their latest innovation which allows you to match to a unique whisky tailored to your tastes. Once you have your perfect match you can personalise your label and engrave the bottle! We are incredibly proud to have partnered with Diageo and Intervino on this experience. Personalise your bottle now here: https://goo.gl/Y6QEqf

05/04/2018

We’re very proud to be awarded a Webby Honoree at the 22nd Annual The Webby Awards

The Malts Whisky Matcher Bot that we’ve created for Diageo was honoured in the Messaging and Bots category. 👏👏👏

22/03/2018

We're 20 on Sunday! And we're looking forward to celebrating 20 years of Innovation. We've come a long way since 1998. 💡🔌

02/02/2018

We’re working with to turn delays into Yays! If your train is late this Friday head to www.yaydelay.com to win a discounted G&T! Don’t forget to tweet “ ” and check out their Facebook launch here: http://bit.ly/2DMcIuZ

30/01/2018

Influencer Marketing…what’s the wrong way and what’s the right way?
“It's time for bloggers and brands to up their game” says Kayley Almond, our social media strategist.
Read the article here: http://bit.ly/2Frr1ph

"Blogger-gate" should be seen as a yellow card to influencers and brands everywhere - both need to up their game, writes MullenLowe Profero's social media strategist.

30/11/2017

29/11/2017

We're very pleased to reveal that our Whiskey Matcher bot for Diageo Classic Malts is featured in this years trend report - This Automated Life.

Read more & download the report here: http://bit.ly/2ie39Q2

This Automated Life 2018 TREND REPORT by Michael Charboneau Nov 27, 2017 Share This Article How advanced algorithms, machine learning, and bots redefine every aspect of modern life, including what it means to be human. We’re excited to launch the 2018 Annual Trend Report, This Automated Life. In t...

07/11/2017

Check out the 4th edition of All Things Digital, by Kayley Almond.

Top stories from the world of digital, give it a read: http://bit.ly/2ycnrvQ

Kayley Almond is a social strategist at experience-led transformation agency, MullenLowe Profero

Platform news

25/10/2017

Check out our 3rd installation of in this weeks edition of 'All Things Digital' - brought to you by Kayley Almond

Snackable top stories from the world of digital, have a peek: http://bit.ly/2zPfE8G

Kayley Almond is a social strategist at experience-led transformation agency, MullenLowe Profero

Platform news

09/10/2017

This weeks edition of 'All Things Digital' - brought to you by Kayley Almond

Snackable top stories from the world of digital, have a peek: http://bit.ly/2xqJCSZ

Kayley Almond is a social strategist at experience-led transformation agency, MullenLowe Profero

3D World Lenses can now be sponsored. Translation: You can make your own dancing hotdog! Via The Drum

28/09/2017

All Things Digital, by Kayley Almond.

Snackable top stories from the world of digital, have a peek: http://bit.ly/2k5EkG2

Kayley Almond is a social strategist at experience-led transformation agency, MullenLowe Profero

Platform news

04/08/2017

Another great hire for our APAC team!

We're super excited to welcome Alex Lee as User Experience Director: http://bit.ly/2uq7uzB

MullenLowe Profero Singapore has appointed Alex Lee as User Experience Director.

25/07/2017

Kayley Amond, Social Strategist at MullenLowe Profero, talks all things Love Island, and how brands made the most of the summer's smash hit.. Have a read: http://bit.ly/2uwqY7r

Around two million people will be dealing with Love Island blues today after last night's gripping finale which saw Kem and Amber take home £50,000 between them.

13/07/2017

We’re excited to announce that we have partnered with the strategic communications and PR agency, salt, to create MullenLowe Salt!

Find out more here: http://bit.ly/2t6jPgx