Bear & Co.

Bear & Co. Bear & Co. - Digital Consultancy | Digital Strategy | Web Development Ecommerce | www.bearand.co There's no guesswork.

Creating a feel-good, friction-free digital experience is both a science and an art. It's never about just producing "something that looks good" – that's a given – but about creating an experience that works for your customers and performs for you. We test everything to prove it works.

What's next for influencer marketing?https://www.facebook.com/MarketingWeekEd/posts/1447848651907886
20/06/2016

What's next for influencer marketing?
https://www.facebook.com/MarketingWeekEd/posts/1447848651907886

Influencers are turning the world of content on its head, matching their authentic voice and strong social following with brand expertise to create a truly compelling message. Ahead of Marketing Week's panel at Cannes Lions next week we look at what the future of influencer marketing holds.

How to Boost Your Visual Marketing Strategy?
02/02/2016

How to Boost Your Visual Marketing Strategy?

How your personal brand’s image is seen by others is important to your growth and sales. A mix of appealing images and video will not only increase...

This year, mobile surpassed desktop Internet use with people spending 54% of their digital time on mobile apps! Here’s h...
01/02/2016

This year, mobile surpassed desktop Internet use with people spending 54% of their digital time on mobile apps! Here’s how smart brands are doing

Here’s how smart brands are doing mobile messaging right with specific use case examples.

There are less annoying, even valuable and pleasant, ways that brands can use DMs as part of their marketing toolbox.   ...
30/01/2016

There are less annoying, even valuable and pleasant, ways that brands can use DMs as part of their marketing toolbox.

Are you using Twitter's direct messages in your marketing? Here's how!

The Reactions extension to Facebook’s like button will be officially launched “in the next few weeks.”
29/01/2016

The Reactions extension to Facebook’s like button will be officially launched “in the next few weeks.”

The Reactions extension to Facebook’s like button, initially announced by co-founder and CEO Mark Zuckerberg last September, will be officially...

Following its release on iPad in 2014, Adobe has launched its Adobe Voice app on iPhone.
28/01/2016

Following its release on iPad in 2014, Adobe has launched its Adobe Voice app on iPhone.

The app allows users to create animated videos by recording their own voice clips and combining their audio with icons, photos and text.

Visual content is the most effective medium for commanding the attention of brand audiences today... Look how it works!
27/01/2016

Visual content is the most effective medium for commanding the attention of brand audiences today... Look how it works!

Not all visual marketing is created equal, and it’s valuable for brands and marketers to understand what exactly works best to catch a potential...

In the social media world, how can brands strike the perfect marketing mix?
26/01/2016

In the social media world, how can brands strike the perfect marketing mix?

Your social media marketing mix should reflect your audience—where they are, who they are, and what they’ll ultimately respond to. One size won't...

Where should marketers focus their attention—smartphones, home appliances, or both?
25/01/2016

Where should marketers focus their attention—smartphones, home appliances, or both?

The smart home gives digital marketers a new gateway to consumers.

Twitter on Tuesday announced its latest ad format: conversational ads.
22/01/2016

Twitter on Tuesday announced its latest ad format: conversational ads.

Similar to its poll feature, this ad format allows users to engage with the sponsored tweet via custom hashtags or call-to-action buttons.

Email marketing never really went out of style, but it is becoming universally cool again, which is great news for digit...
21/01/2016

Email marketing never really went out of style, but it is becoming universally cool again, which is great news for digital marketers !

Email marketing has undergone a complete makeover to deliver in-depth contextual email that can help any brand perfect its cross-channel marketing...

These are some of the main annoying DM you should STOP using asap!
20/01/2016

These are some of the main annoying DM you should STOP using asap!

When was the last time you checked your Direct Message inbox on Twitter, and actually found an important, worthwhile, or interesting message? Sure,...

In one of the biggest technology trends of 2015, Facebook may have just legitimized live streaming, and it’s only going ...
19/01/2016

In one of the biggest technology trends of 2015, Facebook may have just legitimized live streaming, and it’s only going to get bigger!

As the king of social, Facebook’s unsurprising move into live streaming has legitimized it—even as Periscope and Meerkat compete to occupy the space.

Long-winded tweeters rejoice: the character limit on Twitter could rise exponentially — from its current 140 to 10,000. ...
18/01/2016

Long-winded tweeters rejoice: the character limit on Twitter could rise exponentially — from its current 140 to 10,000.

However, this doesn't mean that your timeline will be clogged by a tome.

An infographic from digital agency Data Dial provides a wealth of psychological tips for improving your ecommerce strate...
16/01/2016

An infographic from digital agency Data Dial provides a wealth of psychological tips for improving your ecommerce strategy and related outcomes.

Social signals are a powerful tool for engaging users and increasing conversion rates.

Which was more deadly in 2015: shark attacks, or selfies? The answer might surprise you...
15/01/2016

Which was more deadly in 2015: shark attacks, or selfies? The answer might surprise you...

Which was more deadly in 2015: shark attacks, or selfies? The answer might surprise you.

Facebook Messenger now has more than 800 million monthly active users and offered a look back at 2015 and a look ahead t...
14/01/2016

Facebook Messenger now has more than 800 million monthly active users and offered a look back at 2015 and a look ahead to 2016.

Facebook vice president of messaging products David Marcus announced that Messenger now has more than 800 million monthly active users and offered...

The new rumored limit? 10,000 characters. But only 140 would show up on first viewing, to save people from a clogged tim...
13/01/2016

The new rumored limit? 10,000 characters. But only 140 would show up on first viewing, to save people from a clogged timeline.

While Twitter CEO Jack Dorsey didn't confirm or deny such reports, a tweet sent Tuesday afternoon shows that Dorsey is definitely open to changing...

Here are seven ways you can develop better customer engagement using Twitter!
13/01/2016

Here are seven ways you can develop better customer engagement using Twitter!

Are you using Twitter to engage your customers? Here's how!

The White House announced today the launch of an official Snapchat account, letting people see behind the scenes.
12/01/2016

The White House announced today the launch of an official Snapchat account, letting people see behind the scenes.

President Obama: now just one Snap away.

It’s 2016. If you’re not mobile-friendly by now, it’s best to carve out the resources now and make it happen! #2016     ...
08/01/2016

It’s 2016. If you’re not mobile-friendly by now, it’s best to carve out the resources now and make it happen!
#2016

As mobile search continues to evolve, columnist Bryson Meunier lays out what you should expect in the coming year to stay a step ahead of the...

As the world of public relations becomes more and more integrated, it is crucial that PR practitioners understand the di...
07/01/2016

As the world of public relations becomes more and more integrated, it is crucial that PR practitioners understand the digital space. #2016

Where do you and your clients stand on these?

Affiliate advertisers looking at ways to be most successful in 2016 should determine plans now.           #2016
07/01/2016

Affiliate advertisers looking at ways to be most successful in 2016 should determine plans now. #2016

Looking to step up your affiliate marketing strategy in 2016? Columnist Melissa Feemster outlines some best practices to get you off on the right...

More than half of marketers (52%) believe that social commerce will be the most rapidly growing trend in 2016.  #2016   ...
06/01/2016

More than half of marketers (52%) believe that social commerce will be the most rapidly growing trend in 2016. #2016

With 2016 now just weeks away, marketers are turning their attention to new year planning with a new study revealing the biggest trends and...

As marketers everywhere enter 2016, it makes sense that we’re all looking forward to this year’s hottest, must-watch mar...
06/01/2016

As marketers everywhere enter 2016, it makes sense that we’re all looking forward to this year’s hottest, must-watch marketing channels. #2016

As marketers everywhere enter 2016, it makes sense that we’re all looking forward to this year’s hottest, must-watch marketing channels. These are...

30 seconds or less. This is the average length of time that consumers spend reading or listening to online marketing com...
05/01/2016

30 seconds or less. This is the average length of time that consumers spend reading or listening to online marketing communications!

30 seconds or less. This is the average length of time that consumers spend reading or listening to online marketing communications. Consumers...

Every business needs to have goals. They could be financial, strategic or marketing in nature, but you still need to hav...
05/01/2016

Every business needs to have goals. They could be financial, strategic or marketing in nature, but you still need to have them. Goals #2016

Every business needs to have goals. They could be financial, strategic or marketing in nature, but you still need to have them. I have goals for my...

When a tech giant such as LinkedIn releases a new version of its mobile entity, the world pays extra attention!
04/01/2016

When a tech giant such as LinkedIn releases a new version of its mobile entity, the world pays extra attention!

This is one company that truly understands the importance of a solid onboarding process.

Let’s look at three content distribution techniques you should consider using in 2016 to ignite your content.
04/01/2016

Let’s look at three content distribution techniques you should consider using in 2016 to ignite your content.

Quality content is important, but distributing that content to the right audience at the right time on the right channels is even more important.

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