27/06/2024
What I’ve learnt from running my own business right after I graduated from college…
1) Finding your niche is the key: when I first launched Hong Kong Food Crawlers, I was fresh out of college and got a few freelance gigs to make ends meet. It helped that I was living with my parents back then, and the risk of launching my own business was minimal.
2) Starting a business with minimal cost: Using your soft skills and time as an investment, instead of launching a business that would require you to invest up front for inventory and physical space. Launching my food tours cost me minimal cost since it was all about investing my time to do the research and taking the tour guide license exam in Hong Kong.
3) Word of mouth is better than investing in SEO and Google Ads for entrepreneurs who are creatives/service providers: Find the platforms where your target audience hang out and get trusted advice from, instead of trying to beat the game with Google and Facebook ads. Be consistent with following your with your guests and ask them to leave you a review and how much you’d appreciate it as a small business owner since every single review matters. If you create a good product and leave a memorable experience with your customer, you’ll get a review 9 out of 10 times.
4) Fake it till you make it: while it might look like I’m super confident and own it on the outside, I started off my business not quite sure what I was really good at since my biggest skillset had always been intangible…. And thankfully I had enough thick skin to pull on a brave face and ignore my imposter syndrome. I still get stage fright from time to time, and my way of conquering it is by putting on a different “persona” when I’m on tours.
5) Don’t underestimate your value & be afraid of charging for more: creatives tend to undervalue their work and are uncomfortable for asking for more when it comes to pay. I started off charging less than 200 USD for a 3-hour tour when I first launched and even after I was featured on Travel Man, I was unsure of raising my private tour fee to a premium pricing because I’d think to myself, “who am I to charge this much?” *continue in the comments*