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28/02/2018

Dolce & Gabbana drones fly the catwalk at Milan Fashion Week

If runway models fear their job could be under threat from bewigged humanoid robots kitted out in the latest garb, then they’re looking at the wrong technology.

At Milan Fashion Week on Sunday, Dolce & Gabbana stunned the watching crowd with a memorable opener that replaced human fashion models with drones. That’s right, folks, the Italian luxury brand fired up a bunch of quadcopters and sent them buzzing down the runway, showcasing its latest assortment of pricey offerings.

OK, so the drones weren’t draped with a selection of stylish jackets and pants (perhaps next time), but instead carried Dolce & Gabbana’s latest range of quilted leather handbags as part of its fall and winter collection.

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27/02/2018

These 7 traditional retailers are cashing in on the subscription box craze

Subscription boxes aren't just for Stitch Fix and Blue Apron anymore.

Traditional retailers such as Target and Walmart are picking up on the trend and rolling out their own subscription services for make-up, kids clothing, and athletic apparel. Building on the success of names like Birchbox, Dollar Shave Club, and Trunk Club, established brands like Gap and Under Armour hope they can create their own box model to woo shoppers.

A subscription service becomes attractive when companies can forecast revenue, but standalone businesses (like Blue Apron) have also struggled to balance sales against the steep marketing costs required to keep membership up. For Target and Walmart, though, the boxes are only a sliver of their overarching businesses.

Here are 7 traditional retailers that have launched their own subscription boxes:

Target
Walmart
New York & Co.
Ann Taylor
Gap
Old Navy
J.C. Penney
Under Armour

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26/02/2018

The 10 Most Taboo Topics for Luxury Brands in China

Public outrage over supermodel Liu Wen’s recent holiday greeting demonstrates how easy it has become to “hurt the feelings” of the Chinese people (or their bots), even when using social media sites that are banned in China

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26/02/2018

🖤

26/02/2018

The 10 Most Taboo Topics for Luxury Brands in China

Public outrage over supermodel Liu Wen’s recent holiday greeting demonstrates how easy it has become to “hurt the feelings” of the Chinese people (or their bots), even when using social media sites that are banned in China

Continue reading at: https://goo.gl/wGX6t4

Welcome to fashion life at create78.com

23/02/2018

Claudia Schiffer: 'You shouldn't confuse the word iconic with fame'

It may seem inconceivable that a supermodel could struggle with insecurity but I did.

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21/02/2018

Telling Italy’s Story Through Its Clothes

Among the designers whose work forms the backbone of “Italiana: Italy Through the Lens of Fashion,” which opens Feb.

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16/02/2018

Happy Chinese New Year! 🥂🎆🎊
Time is a magic
We chasing it,
We never have it enough
Even in quantom
It doesnt exist
I wish for everyone to have the most enjoyable Year and the most precious moments in your life

15/02/2018

How K-pop stars became the faces of luxury street style in Asia

From T-shirts to sneakers, lipsticks and jeans, as far as luxury brands are concerned, everything K-pop stars touch turns to gold

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14/02/2018

Happy St.Valentine's day! 😘💕💕

13/02/2018

Chinese Consumers Divided Over Balenciaga’s “Made in China” Revelation

For luxury brands, many of whom pride themselves on their European heritage, or as uniquely American success stories, having items made in China is often controversial.

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12/02/2018

Winter in Amsterdam! So beautiful!

12/02/2018

How Luxury Brands Sell and Celebrate Chinese New Year Online

With China’s growing importance to luxury brands, more and more are making devoted efforts for Chinese New Year.

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09/02/2018

Global gold demand falls despite Indian and Chinese appetite for jewelry

The precious metal proved less alluring to investors in 2017 than stocks

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07/02/2018

They Only Look Casual

There she goes, strutting that strut. Her outfit is arranged just so. She’s got the bag with the umpteen-person wait list, not yet available in stores. The cameras flash. It’s a fashion moment. It’s a watershed. It’s a marketing opportunity.

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06/02/2018

custom made suit
Watch -
Necklace - custom made. Pearls with diamonds

06/02/2018

How Ralph Lauren Plans to Be Cool Again

After a year of falling sales and internal turmoil, the grandfather of preppiness is trying to rescue his brand from irrelevance.

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05/02/2018

ONLY BLACK IS THE NEW BLACK: A CULTURAL HISTORY OF FASHION'S FAVORITE SHADE

When the group Time’s Up encouraged all actresses and actors who would walk the Golden Globes red carpet to dress in a show of solidarity against sexual harassment of women in Hollywood and other workplaces, the color it asked them to wear was black.

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30/01/2018

Political Fashion Is Nothing New for the Grammys

From Clinton-inspired pantsuits to “IMPEACH” jackets.

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29/01/2018

Political Fashion Is Nothing New for the Grammys

From Clinton-inspired pantsuits to “IMPEACH” jackets.

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26/01/2018

HOW TRULY 'RESPONSIBLE' IS YOUR RESPONSIBLE CASHMERE?

The sustainable, ethical cashmere marketplace may have a bit of a transparency problem.

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25/01/2018

BEAUTY BRANDS WANT DIVERSE FACES, NOT DIVERSE VOICES

Earlier this month, when L’Oréal Paris UK hired British beauty blogger Amena Khan to be the face of its new hair care line, Elvive, the cosmetics company—the largest in the world—was celebrated for choosing a model wearing a hijab to front a hair campaign.

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24/01/2018

Ivanka Trump’s Relationship to Her Brand Is Under Ethical Scrutiny Again

A legal group is pushing for the Office of Government Ethics to investigate possible violations.

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23/01/2018

The Chinese celebrity stylists behind glamour of Fan Bingbing, Zhang Ziyi, Zhao Wei, Shu Qi and other stars

China’s celebrity culture has blossomed over the past five years, with stars attending numerous local and international events. Helping them look elegant are celebrity stylists who are becoming famous in their own right

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22/01/2018

Japanese beauty brands reassert themselves amid K-beauty buzz

Like the proverbial tortoise and the hare, the Japanese beauty industry and its champions SK-II, Shiseido and Shu Uemura have been eclipsed of late by glitzier Korean brands, but new niche labels may help Japan overtake Korea

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19/01/2018

China’s luxury sector is back, but it looks very different from 10 years ago

China’s spending on high-end stuff is on the rebound—and it’s an impressive rebound to boot.

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18/01/2018

Fashion is getting personal as brands battle for shoppers

Brands are looking for solutions as inventory quickly falls out of fashion.
Many companies are finding success in offering personalized products and experiences.
Teen retailer American Eagle is partnering with a start-up to help shoppers create entire looks based around one item.

Continue reading at: http://goo.gl/JTc2wr Active link in profile.

16/01/2018

Cozy winter in Paris!

16/01/2018

A Cashmere Sweater Joins the Hollywood Resistance

At last Sunday’s Golden Globes ceremony, Hollywood’s stars promenaded in black to show support for Time’s Up, an anti-harassment initiative formed by the likes of Reese Witherspoon, Meryl Streep, and Shonda Rhimes.

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15/01/2018

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