PResencia Group

08/26/2017

To celebrate National Dog Day, these pup-fluencers (and their humans) revealed their brand-building secrets.

08/21/2017

There are 2.2 billion gamers worldwide, of which about half - 47% - spend $108.9 billion while gaming, offering a great opportunity for brand exposure.

While the United States, Europe and Asia have positioned themselves as highly profitable markets for eSports, brands in Mexico and Latin America still do not think of it as sports.

08/20/2017

Denver and its world-renowned Denver Museum of Nature & Science will host the 5th annual Americas Latino Eco Festival (ALEF) from September 15–17, 2017.

Denver and its world-renowned Denver Museum of Nature & Science will host the 5th annual Americas Latino Eco Festival

08/20/2017

HPRA Announces 2017 BRAVO! AWARDS PIONEER & JOURNALIST OF THE YEAR and the Master of Ceremonies

The Hispanic Public Relations Association (HPRA) is proud to recognize the industry’s leading pioneer and journalist of the year at the 2017 HPRA National ¡BRAVO! Awards dinner at The Lotte New York…

08/20/2017

Co-founders backing a new ICO recognize that viable products are needed to avoid pitfalls attached to cryptocurrency raises.

08/20/2017

It’s all too easy to slip into a routine of having a glass or two of wine each evening, and you wouldn’t be alone in thinking this helps you unwind and sleep better. But what you might not realize is how significantly impaired the quality of your sleep is when you drink.

Hint: Don’t Netflix and chill.

08/14/2017

Always a step ahead with their financial results, Facebook is now working on its TV offerings to compete head-on with big names like Netflix, which has 80 million users in Mexico, and Amazon Video, which started its video streaming service in Mexico six months ago.

With more than 2 billion active users worldwide, and 80 million monthly active users in Mexico alone, the social media giant is boosting revenue at a faster pace than expected. An important part of…

08/13/2017

Those three strategies are psychological—hidden—yet are very powerful when you bring them to the forefront of your marketing. Those strategies are:

Reciprocity
Social Proof
Scarcity

Boost your social engagement with three strategies borrowed from consumer psychology: reciprocity, social proof, and scarcity.

08/11/2017

Instagram has declared that JBalvin is officially the most-viewed Instagram Stories content provider in the domestic U.S.

Instagram has declared that JBalvin is officially the most-viewed Instagram Stories content provider in the domestic U.S…This is very significant as JBalvin is an All-Spanish Language music star.

08/10/2017

The buying power of the nation's 57 million Hispanics reached $1.4 trillion in 2016, or 10% of the U.S. total, according to Nielsen. It is expected to grow to $1.8 trillion by 2021.

Target CEO Brian Cornell said Hispanic consumers are "shopping much less" amid a new "cocooning factor."

08/10/2017

According to Spotify, Daddy Yankee, the Puerto Rican superstar of reggaeton with hits like "Gasolina," ''Shaky Shaky" and "Despacito," a song co-written with Luis Fonsi, has surpassed 44,735,586 monthly listeners to reach the first global spot.

The Puerto Rican superstar has hits that include "Gasolina" and "Despacito"

07/30/2017

MEDIA HIT!!! 👊🏼This is from a couple of days ago but we were so busy, we didn't have a chance to post until now... MSC2017 on Un Nuevo Día

07/13/2017

The display ads are the most traditional way that Facebook is trying to monetize its 1.2 billion user Messenger app. As Facebook runs out of ad inventory in its News Feed, which it’s warned could slow the company’s revenue growth, it’s seeking to put ads on more of its properties.

Messaging is the center of mobile, and Facebook wants ads in front of all those eyes. After seeing "promising results from Australia and Thailand," Facebook..

07/09/2017

The last medium to hit an important milestone is La Nueva 88.3 FM which reached top 20 radio stations of South Florida of any genre.

Read more:

By: Stephan Avila Miami, FL - South Florida’s exploding Hispanic community has made Spanish media the top media in the market. The last medium to hit an important milestone is La Nueva 88.3 FM which…

07/09/2017

Now, you don't need to assemble a huge team to be successful in content; small content teams can still achieve impressive results. What you do need is to give your team the support, structure, and resources it needs to get the job done.

With the help of these tools, you'll be on your way to executing a solid plan to engage audiences and build influence -- all without spending an extra penny from your budget.

06/09/2017

MEDIA HIT! We got another hit for one of our clients. Great way to start the weekend!

El panorama del uso de servicios de financiamiento alternativo en la región se enfoca fuertemente en pequeñas empresas, que componen el 70% del mercado.

06/07/2017

Major Lazer, Bacardi and Spotify have unveiled Music Liberates Music, a program designed to give up-and-coming artists a chance to share their music with the world.

“Music Liberates Music” is a new collaboration that will give free studio time to up-and-coming Caribbean artists.

06/06/2017

A recent announcement by Facebook opens yet another opportunity for marketers to sell directly to the nation’s largest minority via e-commerce.

Last month, we opined on Amazon’s rollout of their Spanish-language e-commerce site, and the massive opportunity it represents for brands trying to reach

06/06/2017

Email is the most valuable tool for any content marketer – and our research proves it. 93% of B2B marketers use email to distribute content, and of those, 91% consider email to be critical.

Email addresses are the most important currency for any marketing program. Learn why and how you can maximize your program – Content Marketing Institute

06/06/2017

The majority of U.S. Hispanics will engage with your brand via their mobile device; as such, the entire consumer journey must mobile-friendly, including websites, banners, videos and social creative. Here are some tips on what you should do to spice up your mobile game.

Integrating a mobile strategy into your brand’s messaging is essential when looking to connect with the 55 million Hispanics in the U.S. that spend over $1.5

06/06/2017

Orai is the brainchild of Drexel University engineering students Danish Dhamani and Paritosh Gupta. The app provides written prompts that you read aloud, which it then processes to provide instant feedback on speech clarity, filler words, pace, and vocal energy to help you become a more effective communicator.

Orai will coach you to add fewer filler words, speak clearly, and at a good pace. It helped its young inventors pitch their way to funding.

06/05/2017

Get your FREE tickets now!

10 Free spots left! 🎟 Don't miss the chance to learn key findings in the 2017 Edelman TRUST BAROMETER report tomorrow night at Novecento Brickell ! https://www.eventbrite.com/e/panel-discussion-building-trust-in-the-age-of-fake-news-tickets-35024490193.

05/30/2017

Researchers from UC San Diego and Yale have some simple advice for you: Limit the amount of time you spend on Facebook.

UC San Diego and Yale researchers shared their surprising results.

05/29/2017

Taking a moment to remember those who died serving our country.

05/26/2017

Getting ready for the three day weekend?

05/25/2017

In this article, you’ll discover how to plan and execute an Instagram Story takeover.

Do you want to reach more people with your Instagram stories? Discover how to plan and execute an Instagram Story takeover.

05/24/2017

For businesses that use social media to interact with consumers, Snapchat presents opportunities no other platforms can replicate. Whether your company's goal is recruiting new talent, engaging current employees or marketing to the masses, Snapchat has something for everyone.

Don't be fooled by its often silly exterior -- when it comes to marketing, Snapchat is the real deal.

05/24/2017

Right now, the best way to sell American millennial women anything vaguely shiny, glittery, or colorful is to “unicornify” it. That demographic is mad for the mythical horned creatures: Searches for “unicorns” reached an all-time high in the month of April.

Humans have been fascinated with unicorns for centuries. Now they’re all over cosmetics, pool floaties, and bagels. What’s driving our current obsession?

05/21/2017

At first glance, content marketing may look similar to advertising and PR. Each approach is designed to reach a target audience and share information about a particular topic or product, and both areas can help you drum up interest in your brand. But only content positions you as a trusted expert and gives you the chance to offer real value, convincing consumers to buy into your product launch without you even having to ask.

If you have a long track record of producing engaging content that your readers love, it will be a lot easier to promote your product launch when the time comes.

05/18/2017

Google CEO Sundar Pichai gave a brief preview of the job search engine, called “Google for Jobs,” at Google’s developer conference I/O this afternoon.

Google announced today it's launching a jobs search engine in the U.S. The service will focus on all types of jobs - from entry-level and service industry..