Rose's Travel Agency & Tours is a sole proprietorship business started in 2013 and operates in Montego Bay, Jamaica. Christopher Rose, the owner of Rose's Travel Agency & Tours is an experienced personnel in the Hotel travel & tours sector. Chris is considered to be one of the best tour guides in Jamaica. He has brought his hotel industry knowledge and expertise to helping interested travelers exp
erience the time of their lives on an island second to none -Jamaica! The tourism industry in Jamaica, has undergone rapid growth of unsurpassed nature over the last several decades. This has mainly been due to the advent of a 'borderless' world and increased information dissemination about the comfortable accommodations & majestic sceneries throughout Jamaica. We are on the brink of penetrating a lucrative market in a rapidly growing industry. The current trend towards an increase in the number of business trips or vacationers entering the country presents an opportunity for Rose's Travel Agency & Tours to pe*****te the market. An opportunity for Rose's Travel Agency & Tours success exists because the national tourism industry is growing at a rapid pace annually. Rose's Travel Agency & Tours is poised to take advantage of this growth and moderate competition in the city travel portion of the industry, with a dedicated and experienced staff, excellent networking, and effective management and marketing strategies. Services and products provided by Rose's Travel Agency & Tours will initially include pre-arranged pick ups, lodging, custom packages according to clients specifications, travel consultation, weddings and as time progresses making reservations for tours all across Jamaica. Our services will be positioned very carefully: they will be of extremely high quality, comfortable, informative and tailored to the clients needs so that they will enable individuals to have a greater appreciation of our small island Jamaica. The Marketing Director, Tiahna Manderson serves as one of the youngest but most experienced individual in the tourism industry. Her reputation for excellence is earned everyday at Rose's Travel Agency & Tours by providing the ultimate in value and personal attention. Our marketing strategy will be based mainly on ensuring customers know about our existence and the service(s) we fulfill. "My intention is to make the right information available to the right target customers. This will be done through implementing a market pe*******on strategy that will ensure that we are well known and respected in the tourism industry. We will ensure that our prices take into consideration peoples' budgets, that these people appreciate the service(s), know that it exists, and how to contact us", Tiahna says. As the business expands, the marketing will convey the sense of quality in every picture, every promotion, and every publication. Rose's Travel Agency & Tours need to engage the right people in the right place at the right time if we are to ensure optimum growth. We intend to develop our team so that our people can grow as the company grows - a mutually beneficial relationship.
